{"title":"Merino wool for ski season","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eUnleash your inner Ingemar Stenmark with merino wool that works - on the slopes, in the lift and for afterskiing. \u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eSki season is upon us, so we've rounded up the most useful products that will ensure warmth, comfort and, most importantly, the right functionality to make your ski holiday even better. \u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eAlpine skiing in particular, puts high demands on your clothing and equipment, so it's important to wear the right things. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur clothes needs to keep us warm when we're sitting still in a cold lift on the way up the mountain, and at the same time let the heat out when we run fast down the mountain and starts to sweat. \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt the same time, we need to be able to move freely, be light and flexible. How? With merino wool in layers!   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eAt the bottom of this page you can also read why merino wool is so great when skiing and when our specific fabrics fabrics are most useful to wear. \u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"oneck-135","title":"T-OSS 135 O-NECK","description":"\u003cp\u003eT-OSS 135 O-NECK is our bestseller and the T-shirt that started LOOW. A simple crew neck with short sleeves, made with one aim: to bring the comfort of merino wool into everyday life. It has a regular fit, with no visible chest logos or an itchy label at the neck.\u003c\/p\u003e\n\u003cp\u003eWe deliberately chose a thin fabric weighing 135 g\/m². It feels light and airy against the skin and lets excess heat escape easily. That makes it particularly comfortable indoors, on warm days, when travelling or being active. On cooler days, wear it as a base layer beneath a shirt or jumper.\u003c\/p\u003e\n\u003cp\u003eThe fabric is knitted in Denmark from 100% merino wool. We use pure wool because we feel it offers the best combination of softness, breathability and temperature regulation for this particular T-shirt. Wool's natural resistance to odour also means that airing it between wears is often enough.\u003c\/p\u003e\n\u003cp\u003eThe light fabric also has lower resistance to wear. It can develop holes more easily and wear out faster than our thicker fabrics. The 135 is therefore for you if you prioritise a light, airy feel. 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The 220-weight fabric ensures warmth and coziness during cooler weather, making it perfect to wear alone or as an inner layer during colder days.\u003c\/p\u003e\n\u003cp\u003eThe combination of luxurious material and a minimalistic design allows this T-shirt to effortlessly transition from relaxed settings to more formal events, as well as being a comfortable travel companion.\u003c\/p\u003e\n\u003cp\u003eOur merino T-shirt is crafted with natural elasticity to accommodate various body types and provide ultimate comfort and wearability. \u003c\/p\u003e\n\u003cp\u003eIf you often feel too hot, we recommend our \u003ca href=\"https:\/\/www.loow.com\/collections\/womens-lightweight-merino-t-shirts\"\u003eLightweight 135 series.\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"NM Trikotage","offers":[{"title":"X small \/ Black","offer_id":53727770509697,"sku":"1625169486572","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"X small \/ Oxblood","offer_id":53727770542465,"sku":"5740017505772","price":749.0,"currency_code":"DKK","in_stock":false},{"title":"X small \/ Ivory","offer_id":55232210010497,"sku":"5740017508926","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"X small \/ Taupe","offer_id":55232231178625,"sku":"5740017508988","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"Small \/ Black","offer_id":53727770575233,"sku":"9091515948544","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"Small \/ Oxblood","offer_id":53727770608001,"sku":"5740017505789","price":749.0,"currency_code":"DKK","in_stock":false},{"title":"Small \/ Ivory","offer_id":55232210043265,"sku":"5740017508933","price":749.0,"currency_code":"DKK","in_stock":false},{"title":"Small \/ Taupe","offer_id":55232231211393,"sku":"5740017508995","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"Medium \/ Black","offer_id":53727770640769,"sku":"1147137576172","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"Medium \/ Oxblood","offer_id":53727770673537,"sku":"5740017505796","price":749.0,"currency_code":"DKK","in_stock":false},{"title":"Medium \/ Ivory","offer_id":55232210076033,"sku":"5740017508940","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"Medium \/ Taupe","offer_id":55232231244161,"sku":"5740017509008","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"Large \/ Black","offer_id":53727770706305,"sku":"1230196807001","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"Large \/ Oxblood","offer_id":53727770739073,"sku":"5740017505802","price":749.0,"currency_code":"DKK","in_stock":false},{"title":"Large \/ Ivory","offer_id":55232210108801,"sku":"5740017508957","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"Large \/ Taupe","offer_id":55232231276929,"sku":"5740017509015","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"X large \/ Black","offer_id":53727770771841,"sku":"6989642010803","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"X large \/ Oxblood","offer_id":53727770804609,"sku":"5740017505819","price":749.0,"currency_code":"DKK","in_stock":false},{"title":"X large \/ Ivory","offer_id":55232210141569,"sku":"5740017508964","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"X large \/ Taupe","offer_id":55232231309697,"sku":"5740017509022","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"XX large \/ Black","offer_id":53727770837377,"sku":"4625268213786","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"XX large \/ Oxblood","offer_id":53727770870145,"sku":"5740017505826","price":749.0,"currency_code":"DKK","in_stock":false},{"title":"XX large \/ Ivory","offer_id":55232210174337,"sku":"5740017508971","price":749.0,"currency_code":"DKK","in_stock":true},{"title":"XX large \/ Taupe","offer_id":55232231342465,"sku":"5740017509039","price":749.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/1149\/files\/Produktbundle_billeder_10.png?v=1773749931"},{"product_id":"fv-280-fleece-vest","title":"Outlet: FV-280 Fleece Vest V 1.0","description":"\u003cp\u003eThe vest has fleece on both sides, YKK zipper and cotton canvas pockets.\u003cbr\u003e\u003cbr\u003eThe outer visible material of the fleece is 100% merino wool. The wool fleece is held in place by a nylon mesh, which is hidden in the middle of the textile.\u003cbr\u003e\u003cbr\u003eThe vest feels very light and airy, which also makes it extremely insulating - especially when worn with a windproof outer layer to retain air and warmth. When worn alone, the vest allows air to pass through the fabric more easily, making it less warm.\u003cbr\u003e\u003cbr\u003eVest sizes follow our unisex distribution, which corresponds to these sizes in our T-shirts:\u003cbr\u003e\u003c\/p\u003e","brand":"NM Trikotage","offers":[{"title":"1 \/ Black","offer_id":41597695393983,"sku":null,"price":699.0,"currency_code":"DKK","in_stock":false},{"title":"2 \/ Black","offer_id":41597695426751,"sku":"5740017508483","price":699.0,"currency_code":"DKK","in_stock":false},{"title":"3 \/ Black","offer_id":41597695459519,"sku":null,"price":699.0,"currency_code":"DKK","in_stock":false},{"title":"4 \/ Black","offer_id":41597695492287,"sku":null,"price":699.0,"currency_code":"DKK","in_stock":false},{"title":"5 \/ Black","offer_id":41704233107647,"sku":null,"price":699.0,"currency_code":"DKK","in_stock":false},{"title":"6 \/ Black","offer_id":41597695525055,"sku":null,"price":699.0,"currency_code":"DKK","in_stock":false},{"title":"7 \/ Black","offer_id":41704001798335,"sku":"5740017508490","price":699.0,"currency_code":"DKK","in_stock":false},{"title":"8 \/ Black","offer_id":41704001831103,"sku":"5740017508506","price":699.0,"currency_code":"DKK","in_stock":false},{"title":"9 \/ Black","offer_id":41704001863871,"sku":null,"price":699.0,"currency_code":"DKK","in_stock":false},{"title":"10 \/ Black","offer_id":41704001896639,"sku":null,"price":699.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/1149\/files\/FV-280FleeceVest_Black_1.jpg?v=1711365912"},{"product_id":"3x-hs-50-merino-socks","title":"3x HS-50 Merino Socks","description":"\u003cp\u003eCrafted from 45% merino wool, our HS-50 socks are designed to keep feet dry while simultaneously providing insulation from the ambient temperature. The top half of each article features lightweight material that enhances ventilation, while the bottom is cushioned for warmth and solace. To guarantee the right fit and provide extra security, an elastic band is placed in the middle of the foot.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTheory of design:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003eOur search for a stronger design for our socks, recent research has resulted in a new distribution model where additional nylon is blended with our fine merino wool. This new mix-distribution of 45% merino wool enhances life expectancy of our socks compared to our \u003ca href=\"https:\/\/www.loow.com\/collections\/merino-wool-socks\/products\/3x-merino-heavy-socks-hs-80?variant=37959098499263\"\u003eHS-80 socks\u003c\/a\u003e which is more like a comfort edition for coziness and warmth but less durable.\u003c\/p\u003e\n\u003cp\u003eOur HS-50 Merino Socks are designed for optimal footwear compatibility, suitable for pairing with any style of boots.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eThe price is for \u003cstrong\u003e3 pairs.\u003c\/strong\u003e The second photo shows the inside.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT\u003c\/strong\u003e: We recommend that you wash the socks before use to extend their lifespan and minimize lint.\u003cbr\u003e\u003c\/p\u003e","brand":"MP","offers":[{"title":"37-39 \/ Black","offer_id":46559298355549,"sku":"5740017503822","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"37-39 \/ Green","offer_id":46559298322781,"sku":"5740017504065","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"37-39 \/ White","offer_id":53628895134081,"sku":"5740017505611","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"37-39 \/ Navy","offer_id":54666014523777,"sku":"5740017507202","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"37-39 \/ Light Grey","offer_id":54666014556545,"sku":"5740017507165","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"40-43 \/ Black","offer_id":46559298421085,"sku":"5740017503839","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"40-43 \/ Green","offer_id":46559298388317,"sku":"5740017504072","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"40-43 \/ White","offer_id":53628895166849,"sku":"5740017505628","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"40-43 \/ Navy","offer_id":54666014589313,"sku":"5740017507219","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"40-43 \/ Light Grey","offer_id":54666014622081,"sku":"5740017507172","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"44-46 \/ Black","offer_id":46559298486621,"sku":"5740017503846","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"44-46 \/ Green","offer_id":46559298453853,"sku":"5740017504089","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"44-46 \/ White","offer_id":53628895199617,"sku":"5740017505635","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"44-46 \/ Navy","offer_id":54666014654849,"sku":"5740017507226","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"44-46 \/ Light Grey","offer_id":54666014687617,"sku":"5740017507189","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"47-48 \/ Black","offer_id":46559298552157,"sku":"5740017503853","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"47-48 \/ Green","offer_id":46559298519389,"sku":"5740017504096","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"47-48 \/ White","offer_id":53628895232385,"sku":"5740017505642","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"47-48 \/ Navy","offer_id":54666014720385,"sku":"5740017507233","price":299.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/1149\/files\/HS-50-groen-mellemting_624f4e40-4ce3-4a0e-9f7f-a6b21a2545a0.png?v=1788778569"},{"product_id":"t-oss-135-o-neck-decade-gray","title":"T-OSS 135 MENS O-NECK (Anniversary Edition)","description":"\u003cp\u003eDecade Grey is our anniversary edition of T-OSS 135 with a crew neck and short sleeves. Its light grey colour recalls the first 135 T-shirt, which marked the beginning of LOOW ten years earlier. We made it to show how comfortable merino wool can be in everyday life, and that idea still guides us.\u003c\/p\u003e\n\u003cp\u003eThe T-shirt is simple, without visible chest logos or irritating neck labels. The thin 135 fabric is knitted in Denmark from 100% merino wool. We use pure wool because we prefer its softness, breathability and temperature regulation. The low weight is deliberate, giving the T-shirt an airy feel and letting excess heat escape easily indoors, on warm days and when travelling.\u003c\/p\u003e\n\u003cp\u003eThe light fabric also means lower resistance to wear. It can develop holes more easily and wear out faster than our thicker materials. For greater durability, we recommend the \u003ca href=\"\/products\/t-oss-220-o-neck\"\u003eT-OSS 220 crew neck\u003c\/a\u003e in a thicker, warmer fabric.\u003c\/p\u003e\n\u003cp\u003eDecade Grey was made as a limited edition for our 10-year anniversary and is available while stocks last.\u003c\/p\u003e","brand":"NM Trikotage","offers":[{"title":"X small \/ Decade Grey","offer_id":54648198037889,"sku":"5740017508018","price":599.0,"currency_code":"DKK","in_stock":true},{"title":"Small \/ Decade Grey","offer_id":54648198431105,"sku":"5740017508025","price":599.0,"currency_code":"DKK","in_stock":true},{"title":"Medium \/ Decade Grey","offer_id":54648198824321,"sku":"5740017508032","price":599.0,"currency_code":"DKK","in_stock":true},{"title":"Large \/ Decade Grey","offer_id":54648199217537,"sku":"5740017508049","price":599.0,"currency_code":"DKK","in_stock":true},{"title":"X large \/ Decade Grey","offer_id":54648199610753,"sku":"5740017508056","price":599.0,"currency_code":"DKK","in_stock":true},{"title":"XX large \/ Decade Grey","offer_id":54648200003969,"sku":"5740017508063","price":599.0,"currency_code":"DKK","in_stock":true},{"title":"XXX large \/ Decade Grey","offer_id":54648200397185,"sku":"5740017508070","price":599.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/1149\/files\/66627394175361.png?v=1774277146"},{"product_id":"fv-280-fleece-vest-copy","title":"FV-280 Fleece Vest 2.0","description":"\u003cp\u003eOur popular Fleece Vest is back, and we've added a few new details we think you'll love. The vest now features an \u003cb\u003einner zippered pocket\u003c\/b\u003e to keep your valuables safe, a \u003cb\u003ezipper garage\u003c\/b\u003e to protect you from the cold zipper, and a \u003cb\u003eloop on the back\u003c\/b\u003e for easy hanging.\u003c\/p\u003e\n\u003cp\u003eThe vest is made with double-sided fleece, a high-quality \u003cb\u003eYKK zipper\u003c\/b\u003e, and \u003cb\u003ecotton canvas pockets\u003c\/b\u003e. The outer layer of the fleece is \u003cb\u003e100% merino wool\u003c\/b\u003e, which is held in place by a hidden nylon mesh.\u003c\/p\u003e\n\u003cp\u003eThis vest feels very light and airy, which makes it incredibly insulating—especially when you wear it with a windproof outer layer to trap air and warmth. When worn on its own, the vest allows air to pass through more easily, making it less warm.\u003c\/p\u003e\n\u003cp\u003eVest sizes follow our unisex distribution, which corresponds to these sizes in our T-shirts:\u003cbr\u003e\u003c\/p\u003e","brand":"NM Trikotage","offers":[{"title":"1 \/ Black","offer_id":54756647207297,"sku":"5740017501651","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"2 \/ Black","offer_id":54756647240065,"sku":"5740017501668","price":999.0,"currency_code":"DKK","in_stock":false},{"title":"3 \/ Black","offer_id":54756647272833,"sku":"5740017501675","price":999.0,"currency_code":"DKK","in_stock":false},{"title":"4 \/ Black","offer_id":54756647305601,"sku":"5740017501682","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"5 \/ Black","offer_id":54756647338369,"sku":"5740017502092","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"6 \/ Black","offer_id":54756647371137,"sku":"5740017501699","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"7 \/ Black","offer_id":54756647403905,"sku":"5740017502054","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"8 \/ Black","offer_id":54756647436673,"sku":"5740017502061","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"9 \/ Black","offer_id":54756647469441,"sku":"5740017502078","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"10 \/ Black","offer_id":54756647502209,"sku":"5740017502085","price":999.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/1149\/files\/66804536050049.png?v=1774277202"},{"product_id":"outlet-p-240-merino-sweatpants","title":"P-240 Merino Sweatpants","description":"\u003cp\u003eP-240 are our unisex sweatpants, made for quiet days, walks and travel when soft clothing and room to move feel welcome. They have a relaxed fit and can be worn with a T-shirt or our Zip Neck.\u003c\/p\u003e\n\u003cp\u003eWe chose the same very loosely knitted 240 fabric as for the Zip Neck, with small loops on the inside. The airy structure provides softness and insulation. The fabric is knitted in Denmark from 100% merino wool, which we prefer for its comfort and temperature regulation next to the skin.\u003c\/p\u003e\n\u003cp\u003eThe open knit is also more vulnerable to wear. Threads can catch and be pulled out more easily, and friction can cause the pure wool to form small balls of fibre on the surface, known as pilling. Here, we have prioritised a soft, airy feel, so the sweatpants benefit from a little more care in use than a more densely knitted pair.\u003c\/p\u003e\n\u003cp\u003eThis is version 2.0 with an internal drawstring, updated pockets and elastic at the waist. The legs have a slightly slimmer cut than the first edition, while retaining a loose, comfortable fit. Size Small is also slightly smaller than in version 1.0.\u003c\/p\u003e\n\u003cp\u003eMeteor is a warm, dark grey shade.\u003c\/p\u003e","brand":"NM Trikotage","offers":[{"title":"S \/ Meteor","offer_id":55261076881793,"sku":"1894811610249","price":799.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L \/ Meteor","offer_id":55261076980097,"sku":"3854577020650","price":799.0,"currency_code":"DKK","in_stock":true},{"title":"XL+ \/ Meteor","offer_id":55261077078401,"sku":"8839312161817","price":799.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/1149\/files\/P-204MerinoSweatpants_Meteor_1.jpg?v=1711366567"},{"product_id":"outlet-t-ols-135-longsleeve","title":"Outlet: T-OLS 135 LONGSLEEVE","description":"\u003cp\u003eThis outlet edition of T-OLS 135 has long sleeves and a crew neck. It is made for you if you want a light layer around your body and arms, both day to day and on outings. 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