As a Swede, we are getting used to the this now. You make nicer furniture, better houses and now better clothing companies.This is the kind of garment I've been looking for for years. Produced locally, with the best materials. No unnecessary transports and no distribution companies to take their share of the profits. Businesse, old school style!
And as an added bonus the quality is awsome. The shirts are super comfortable, and price wise it is just a hair more expensive then a cotton t-shirt of any known brand.