The Danish clothing brand LOOW is specialized in making merino wool garments of the highest quality. Founded in 2015 to challenge the way clothes are manufactured, sold and worn. Through vast knowledge, a personal approach and attention to detail, we aim to make the best products on the market.
Danish fabrics and local production
We develop most fabrics from scratch and manufacture locally in Denmark. We believe that good clothing make you feel good on the inside as well. Our clothes are manufactured locally under resonable conditions. We support Danish manufacturers, and we buy everything from packaging to the textiles in Denmark and Europe.
The range currently consists of of approx. 70 different T-shirts, i 4 different fabrics.
Lightweight merino T-shirts
|11 colors||O-neck, V-neck, Longsleeve|
|Superfine merino T-shirts||9 colors||O-neck, V-neck, Longsleeve|
|Airknit® T-shirts||3 colors||O-neck|
|Ultrafine merino T-shirts||2 colors||O-neck|
|Merino Polo||3 colors|
|Tank Top||2 colors|
|Merino boxers||2 colors|
We launched the first products for women in 2019. There are many new products on the way for women.
Merino O-neck T-shirts
|Merino V-neck T-shirts||8 colors|
|Longsleeve merino T-shirts||8 colors|
|1 color (2 new on the way)|
|No Show Socks||3 colors|
Wool has been developed by nature during ten thousands of years, to protect the skin from the climate. To us it is natural that it's properties cannot be matched by any synthetical or natural fiber.
- Keeps you warm when it's cold
- Cool you down when it's hot
- Significantly minimizes odor
- Do not fade in washing and do not shrink
- Feels dry against the skin even when wet
Read more about merino wool here.
Visit our showroom
You are welcome to visit our office and showroom in Copenhagen. Send us an e-mail or give us a call, to ensure that we are at the office on the day you want to come visit.
Address: Bispeengen 1, 2000 Frederiksberg, Denmark.
Let's work together
We often receive inquiries through our social media from people who are interested in a collaboration with us. We really appreciate it and are always open to new people, projects and adventures.
Do not hesitate to contact us. Send us an email with your name, country and a link to your digital universe.
Anders Lorentzen: firstname.lastname@example.org
Anne Sofie, Marketing: email@example.com
Pascal, Logistics and customer service: firstname.lastname@example.org
Karen, Marketing: email@example.com
Instagram - @loowcph
Facebook - @loowcph
Phone: +45 31625331