LOOW are sponsors for Team Rynkeby Riget for the second year, where we have contributed with wool shirts for the entire team for their trip to Paris.
We support Team Rynkeby
This summer, 2,250 Team Rynkeby riders will get in the saddle to make the trip to Paris to raise money for children with critical illnesses.
All funds raised will go to the vital work of the Children's Cancer Fund and the Children's Lung Foundation for children with illnesses, with a large part of the money raised through sponsorship from benevolent companies. We are very keen to contribute where we can and have therefore also chosen to sponsor LOOW jerseys for the whole of Team Rynkeby Riget, which they can wear under their cycling clothing on the ride. We hope that the wool's many good qualities can benefit them on the 7-day long and tough bike ride.
We visited Team Rynkeby Riget
Shortly before their departure for Paris, we went to visit the team at Riget. We were lucky enough to get to meet the whole team, and have a chat with the many inspiring and amazing people, each of whom have their own unique story and motivation for getting in the saddle and riding towards Paris.
There is no doubt that being part of Team Rynkeby requires an incredible amount of motivation and not to mention dedication. Because although the long bike ride to Paris is undoubtedly tough, there is also an incredible amount of work and training that goes into the project, and we have the utmost respect for all the tough riders who work hard to raise money for the good cause.
What is Team Rynkeby?
Team Rynkeby is a European charity cycling team that rides to Paris every year to raise money for children with critical illnesses and their families.
Team Rynkeby was founded in 2002, when 11 competitive cyclists associated with the Danish juice producer Rynkeby Foods A/S decided to cycle to Paris to watch the end of the Tour de France.
Rynkeby Foods was the main sponsor of the trip, but other companies also backed the effort. In fact, the participants in the first ever Team Rynkeby team were so good at raising sponsorship that there was a profit of DKK 38,000 when the team returned to Denmark a good week later.
Team Rynkeby donated the money to the children's cancer ward at Odense University Hospital, and a tradition was born.
Where does the money go?
Over the course of a year, participants not only have to be able to cycle the 1,200km to Paris - they also commit to raising money for children with critical illnesses.
Through its three brands, Rynkeby, God Morgon and hohes C, German juice company Eckes-Granini is covering the project's core costs in partnership with the organisations being raised money for. This means that all funds raised go to organisations helping children with critical illness. In Denmark, Team Rynkeby supports two organisations; the Children's Cancer Foundation and the Children's Youth Foundation.
In 2020, Team Rynkeby donated 65.5 million. DKK to organisations that help children with critical illnesses - of which DKK 20 million went to children. DKK 20 went to the Children's Cancer Foundation and the Children's Lung Foundation in Denmark.
You can read more about Team Rynkeby here