LOOW merino wool for dressier occasions

Dressier occasions for men

Merino wool for dressier occasions

The fine fibres of merino give a soft drape and a clean finish that works under a blazer, at the office and at dinner. Merino does not develop odour as quickly as many other fabrics and stays relatively wrinkle-free, which makes it a useful choice for a long day.

Here you find the merino shirt, polos, fine T-shirts and roll necks we wear for work and dinner.

  • If you want a T-shirt under the blazer that stays fresh
  • If you want one shirt that lasts a whole trip
  • If you want to dress up without giving up comfort
See the products

Why merino when you dress up

  • A soft drape and a clean finishThe fine fibres of merino give a beautiful drape and an elegant finish that works for both the office and formal events.
  • Comfort through the eveningMerino wool does not develop odour as quickly as many other fabrics, which can be useful during a long day.
  • Relatively wrinkle-freeMerino stays relatively wrinkle-free, also after a day at the desk or a night in the suitcase.
  • Soft against your skinFine merino fibres bend easily against the skin. The fabric feels soft and can be worn directly on the body.
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      What we wear for work and dinner

      A few fine pieces that work with a blazer, a suit or on their own.

      Compare the fabrics in the T-shirt guide
      1. The shirt

        The CWS-160 merino shirt is a classic cut in fine merino. It works with a blazer and with jeans, and hanging it up after unpacking can help ease creases.

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      2. Polo and fine T-shirts

        The Polo-SS 210 and Polo-LS 220 for smart casual, and the 160 Ultrafine T-shirt for the finest finish under a blazer.

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      3. Roll neck for winter

        The RN-LS 220 roll neck under a jacket or a coat when the evenings get cold.

        See all products
      4. Underneath

        The B-180S merino and silk boxers and thin S-50 socks for comfort under a suit.

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      Worn by

      Portraits of people who wear LOOW at work, at dinner and on stage.

      Werner Valeur: The Deal That Changed Everything LOOW STORIES Werner Valeur: The Deal That Changed Everything On my self-built single-gear bike, I ride along Christianshavn Canal, the cobblestones rattling under the wheels and my shirt flapping out of my chinos. Perhaps for the first... Read the story Hans Martin - Stauning Whisky LOOW STORIES Hans Martin - Stauning Whisky We have met one of our customers, Hans Martin Hansgaard, who is one of the founders of Stauning Whisky. On the West coast of Jutland in the city... Read the story Mads Ingwar - The art of simplicity LOOW STORIES Mads Ingwar - The art of simplicity Artificial Intelligence, Big Data, and self-learning algorithms are the main components of Mads Ingwar's work life. His leisure time is spent wandering and climbing the Irish wasteland, wearing... Read the story

      Good to know

      Need personal advice? Email wool@loow.com.

      Can I wear the merino shirt with a suit?

      Yes. The CWS-160 is a classic shirt cut in fine merino. It works under a blazer or a suit jacket and with jeans on its own. See the shirt size guide.

      Does it wrinkle during the day?

      Merino stays relatively wrinkle-free, also after a long day at the desk. Hang it up in the evening and it is ready again.

      How often do I need to wash it?

      Merino wool does not develop odour as quickly as many other fabrics. Often, airing a T-shirt overnight is enough between wears. When it needs a wash, follow our care guide.

      Which size should I choose?

      Open the product and use the size guide with garment measurements. Compare with a T-shirt that fits you well. Fit varies between styles, so use the guide for the item you choose. See the men's size guide.

      Can I try the clothes and return them?

      WOOL Club members can try clothing for 30 days, including wearing and washing. Unused items have a 365-day return policy. Returns and exchanges are free from Denmark and the EU. See our return terms.