Dressier occasions for men
Merino wool for dressier occasions
The fine fibres of merino give a soft drape and a clean finish that works under a blazer, at the office and at dinner. Merino does not develop odour as quickly as many other fabrics and stays relatively wrinkle-free, which makes it a useful choice for a long day.
Here you find the merino shirt, polos, fine T-shirts and roll necks we wear for work and dinner.
- If you want a T-shirt under the blazer that stays fresh
- If you want one shirt that lasts a whole trip
- If you want to dress up without giving up comfort
Why merino when you dress up
- A soft drape and a clean finishThe fine fibres of merino give a beautiful drape and an elegant finish that works for both the office and formal events.
- Comfort through the eveningMerino wool does not develop odour as quickly as many other fabrics, which can be useful during a long day.
- Relatively wrinkle-freeMerino stays relatively wrinkle-free, also after a day at the desk or a night in the suitcase.
- Soft against your skinFine merino fibres bend easily against the skin. The fabric feels soft and can be worn directly on the body.
What we wear for work and dinner
A few fine pieces that work with a blazer, a suit or on their own.
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The shirt
See all productsThe CWS-160 merino shirt is a classic cut in fine merino. It works with a blazer and with jeans, and hanging it up after unpacking can help ease creases.
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Polo and fine T-shirts
See all productsThe Polo-SS 210 and Polo-LS 220 for smart casual, and the 160 Ultrafine T-shirt for the finest finish under a blazer.
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Roll neck for winter
See all productsThe RN-LS 220 roll neck under a jacket or a coat when the evenings get cold.
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Underneath
See all productsThe B-180S merino and silk boxers and thin S-50 socks for comfort under a suit.
Worn by
Portraits of people who wear LOOW at work, at dinner and on stage.
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Werner Valeur: The Deal That Changed Everything
On my self-built single-gear bike, I ride along Christianshavn Canal, the cobblestones rattling under the wheels and my shirt flapping out of my chinos. Perhaps for the first...
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Hans Martin - Stauning Whisky
We have met one of our customers, Hans Martin Hansgaard, who is one of the founders of Stauning Whisky. On the West coast of Jutland in the city...
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Mads Ingwar - The art of simplicity
Artificial Intelligence, Big Data, and self-learning algorithms are the main components of Mads Ingwar's work life. His leisure time is spent wandering and climbing the Irish wasteland, wearing...
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Good to know
Need personal advice? Email wool@loow.com.
Can I wear the merino shirt with a suit?
Yes. The CWS-160 is a classic shirt cut in fine merino. It works under a blazer or a suit jacket and with jeans on its own. See the shirt size guide.
Does it wrinkle during the day?
Merino stays relatively wrinkle-free, also after a long day at the desk. Hang it up in the evening and it is ready again.
How often do I need to wash it?
Merino wool does not develop odour as quickly as many other fabrics. Often, airing a T-shirt overnight is enough between wears. When it needs a wash, follow our care guide.
Which size should I choose?
Open the product and use the size guide with garment measurements. Compare with a T-shirt that fits you well. Fit varies between styles, so use the guide for the item you choose. See the men's size guide.
Can I try the clothes and return them?
WOOL Club members can try clothing for 30 days, including wearing and washing. Unused items have a 365-day return policy. Returns and exchanges are free from Denmark and the EU. See our return terms.
LOOW Stories
LOOW Friends