Meet our friend

Regine Mai

Meet Regine, a young adventurer who lives to challenge herself. From guiding mountain climbs in Tanzania to training for a Mount Everest ascent in 2026, she is driven by a deep belief in human potential. Her daily work with people with epilepsy reminds her to appreciate the freedom of body and mind. When she's not on an adventure, she finds peace and strength through yoga and art.

The Quick Ones:

Where in the world are you right now?

Right now, I'm sitting on a plane on my way to Denmark after spending the last few weeks guiding a Kilimanjaro climb and working as a yoga instructor in beautiful Tanzania.

Hometown?

I'm from Juelsminde, a lovely little harbor town in Central Jutland.

What's your main discipline?

I work at a residential care facility for people with epilepsy, where I help create a safe and meaningful environment for residents of all ages. Additionally, I work intensely on my mountain climbing projects, which require a lot of logistical work and, not least, a lot of physical training. It's an incredibly exciting and self-developing process to be a part of.

When you're not on an adventure?

When mountains, adventures, or travel aren't on the agenda, I love to unwind by practicing yoga. I'm a yoga instructor myself, so I also teach it. Yoga contains so many elements that are essential for mountain climbing—breathing control, balance, strength, flexibility, general body control, and not least the mental aspect which is such a big part of a climb.

Besides that, there's a lot of training on the schedule. I run a lot of marathons, often on challenging terrain, hike with a pack to gain a lot of elevation, do long endurance sessions, climbing, cardio, and strength training—all to train for the mountains, and I love it!

If there are extra hours in the day, I love to immerse myself in drawing and painting. Recreating memories, people, and surroundings with a brush on paper is a fantastic way to process and reflect on experiences.

And of course, there's also room now and then for a beer or two or ten with friends. My rule of thumb is that no matter how bad I feel the next day, I should always be able to pull a half marathon and a 10-hour shift out of my sleeve—and I can!

Let's connect:

What drives you? Tell us about your journey and what ignited your passion for adventure.

Through my work with people, I've become very aware of the privileges I have that we so quickly take for granted. Something as simple as being able to walk, to run, to see, to hear—is truly valuable and provides immense freedom. Just think about being able to dream of any journey, challenge, or goal—and actually having the opportunity to make it a reality. There's so much potential and so many possibilities in the body and mind that are only one decision away from becoming reality, and that potential won't be wasted on my watch. So with that approach to life, I began to explore the world, nature, and especially myself, and it has given me knowledge, awareness, and lessons I never could have found anywhere else. Feeling that self-development confirms for me time and again the meaning of life and the value of going on an adventure.

Your most unforgettable moment in nature?

I will never, ever forget the feeling of standing in the Himalayas for the first time, surrounded by raw nature, with magnificent giants that are like optical illusions to the eye. Standing as a small, insignificant dot among mountain ranges and being able to experience their grandeur firsthand. I find it very fascinating, in our human-controlled world where man has control over everything that happens, to be in raw nature, where respect must and will come from our side, and where we are the ones who must bow to the mountains' will.

What's the next big adventure? What dream are you chasing?

Right now, I'm working hard to achieve the dream of climbing the world's highest mountain, the magnificent Mount Everest, in the spring of 2026. I have to pinch myself daily, realizing how lucky I am to be able to work towards a lifelong fascination that has always seemed too unattainable to even be described as a dream.

It's a project that would be impossible if I only dedicated myself 99%, and one that, in some way, occupies me every waking hour of the day—and even in my dreams. It's completely fantastic and incredibly hard at the same time—and that's exactly how it should be and how I love it the most!

Leading up to the expedition, I have other mountains, trips, and challenges on my schedule that are part of my physical and mental preparation.

Why are you and LOOW the perfect match

It's incredibly important to me that my clothing is both functional and of good quality. I highly value the materials and craftsmanship, because I don't want to have to replace my wardrobe all the time—I prefer a few well-thought-out styles that last. LOOW's simple and timeless design is a perfect fit for my style and my need for reliable clothing that works for both everyday life and for small and big adventures—and that's why LOOW and I are the perfect match.

Your essential piece of LOOW gear—and why?

I am, to put it mildly, in love with my Zip Neck and Sweat Pants from LOOW. It's a set that has not only helped me stay warm on ice-cold mountaintops, but which I also love to wrap myself in on a completely normal autumn day in Denmark.

A personal mantra or philosophy you live by?

I live 100% by the mantra "You can do what you want if you want it enough." It's a mantra that daily reminds me to see possibilities instead of limitations, that motivates me, and that time and again confirms that it pays off to work hard for the things you dream of.