YOUR FIRST LOOW T-SHIRT
IS SOMETHING SPECIAL.
LOOW clothing is locally and responsibly made from lightweight, comfortable, high-quality merino wool.
You need to feel it and wear it to understand the difference.
That's why we invite you to wearyour first LOOW T-shirt for 30 days — and return it for free if it's not for you.
FEEL LOOW FOR 30 DAYS
- Buy your first LOOW T-shirt
- Wear it for 30 days
- Return it or keep it
WHY MERINO WOOL?
REGULATES YOUR
TEMPERATURE
Breathable and
insulating.
SOFT AND
COMFORTABLE
Our merino wool
doesn't itch.
DOESN'T
SMELL
Stays odour-free
and fresh.
REQUIRES
LESS WASHING
Merino wool rarely
needs washing.
DOESN'T
WRINKLE
Always ready
to wear.
DRIES
QUICKLY
Quick to dry and comfortable.
YOUR FIRST LOOW T-SHIRT
IS SOMETHING SPECIAL.
LOOW clothing is locally and responsibly made from lightweight, comfortable, high-quality merino wool.
You need to feel it and wear it to understand the difference.
That's why we invite you to wearyour first LOOW T-shirt for 30 days — and return it for free if it's not for you.
FEEL LOOW FOR 30 DAYS
- Buy your first LOOW T-shirt
- Wear it for 30 days
- Return it or keep it
WHY MERINO WOOL?
REGULATES YOUR
TEMPERATURE
Breathable and
insulating.
SOFT AND
COMFORTABLE
Our merino wool
doesn't itch.
DOESN'T
SMELL
Stays odour-free
and fresh.
REQUIRES
LESS WASHING
Merino wool rarely
needs washing.
DOESN'T
WRINKLE
Always ready
to wear.
DRIES
QUICKLY
Quick to dry and comfortable.
Choose the right fabric weight
See fabric comparison →
Lightweight and breathable merino.
- Warm weather
- Indoor use
- Ideal as a base layer
A balanced luxurious fabric
- Everyday wear
- Travel and work
- Year-round comfort
Engineered merino with enhanced airflow.
- High breathability
- High stretchability
- Fast drying
More robust and warmer merino.
- Cooler weather
- Outer layer or mid-layer
- Structured feel
NO LOGOS, NO LABELS
Easy to match with your clothes
220g Superfine
Frequent Questions
What is the 220 g/m² merino top best for?
How should it fit, and what size should I choose?
What makes this version different?
How should I wash and care for merino to make it last?
Merino lasts longer with gentle care:
- Use a wool/delicate cycle with wool detergent
- Use laundry net when machine washing - available here.
- Air it out between wears and wash only when needed
Tip: Merino often benefits from airing out between wears, meaning fewer washes and longer life.
Se our care guide
Shipping, delivery, and returns – how does it work?
Order with confidence: we keep shipping, exchanges, and returns straightforward.
See all details here: Shipping & Returns (rates, delivery times, and step-by-step returns).