Guides
Guides and inspiration
Find the right merino wool for what you are going to do. Each activity page has the layers we would pack, a short guide, stories from people who wear LOOW and answers to the usual questions. Below them: our guides to fabrics, sizes and care.
Shop by activity
Packing and layering guides
Layering guide for skiing
Step by step: base layer, mid layer, extra insulation and accessories.
How to pack light
One guide for carry-on, the trail and months with a backpack, with the people who packed LOOW.
Product guides and help
Your first LOOW T-shirt
Start with the 135 bestseller. Our recommendation for a first purchase.
