LOOW Stories
LOOW Friends
Activewear for women
Merino wool for training and cycling
Merino wool absorbs sweat and moves it away from the body, so you stay drier on the bike to work or on a run. It does not develop odour as quickly as many other fabrics, so the same top can go from training to the office. Light 135 fabrics for high intensity, warmer layers for cold mornings.
- If you cycle to work in all weather
- If you run or train outdoors all year
- If you want to wear the same clothes before and after training
Why merino when you move
- Wicks sweat awayMerino absorbs sweat and moves it away from the skin, so you stay drier and more comfortable, also in a headwind.
- Warm on cold mornings and cool laterNatural temperature regulation keeps you warm on cold mornings and comfortable on warm afternoons.
- Fresh after trainingMerino wool does not develop odour as quickly as many other fabrics, so the top can go from the gym to the office.
- Light and free to move inThin, breathable fabrics give full freedom of movement without compromising on comfort.
What we train in
Light on the body, one warm layer for the way there, and merino underneath.
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Light tops
See all productsThe 135 T-shirt, the reversible top and the long-sleeved 135 are our lightest fabrics: thin, breathable and quick to dry.
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A warm layer for the way there
See all productsThe ZN-240 zip neck over the T-shirt for cold mornings on the bike. Open the zip when you warm up.
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Underneath
See all productsThe soft bra, active hipsters and merino socks stay comfortable when you sweat and can be worn again after airing.
Tested in motion
Cycling, climbing and long days outdoors in LOOW.
LOOW STORIES
Bjørn Harvig: Cycling Across Denmark
Author and podcast host Bjørn Harvig has wandered the world on foot and by bike, embracing the unexpected. He prefers to travel without a plan, letting serendipity guide...
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Regine Mai: one summit at a time
Regine Mai stood on the summit of Aconcagua, for her, only the dress rehearsal. Next is Everest. On the paradox of the summit, and the layers that travel...
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Women’s Hiking Club: A Journey of Empowerment
Once upon a time, two women, Louise and Amanda, met in a mothers’ group 14 years ago. Little did they know that their friendship would grow into something...
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Before training
Need personal advice? Email wool@loow.com.
Does merino work for sweaty training?
Yes. Merino absorbs sweat and moves it away from the skin, and it dries quickly. Choose the 135 fabrics for high intensity.
Can I wear it to work after training?
Merino wool does not develop odour as quickly as many other fabrics, so many wear the same top from the bike to the office. Air it at your desk and it is ready for the ride home.
How often do I need to wash it?
Merino wool does not develop odour as quickly as many other fabrics. Often, airing a T-shirt overnight is enough between wears. When it needs a wash, follow our care guide.
Does merino wool itch?
Merino wool has finer fibres than coarse wool. They bend easily against your skin, so the fabric feels soft and supple. We select fine merino wool for our clothes so you can wear them directly on the skin.
Which size should I choose?
Open the product and use the size guide with garment measurements. Compare with a T-shirt that fits you well. Fit varies between styles, so use the guide for the item you choose. See the women's size guide.
Can I try the clothes and return them?
WOOL Club members can try clothing for 30 days, including wearing and washing. Unused items have a 365-day return policy. Returns and exchanges are free from Denmark and the EU. See our return terms.
