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Everyday life for men
Merino wool for everyday wear
At LOOW we make merino wool clothes for work, travel and days off. Simple designs that are easy to wear with the rest of your wardrobe. Merino feels soft against the skin, helps regulate temperature and needs less frequent washing. Here are the T-shirts, layers and underwear we wear every day.
- If you cycle to work and want to arrive fresh
- If you want to own less, but better
- If you want one T-shirt for jeans, blazer and weekend
Why merino every day
- Comfortable from bike to meeting roomMerino wool insulates against the cold and absorbs moisture from your skin. It helps you stay comfortable when you cycle to work or move from outdoors into a warm room.
- Less laundryMerino wool does not develop odour as quickly as many other fabrics. Often, airing your T-shirt is enough between wears, so you wash less and own less.
- Soft against your skinFine merino fibres bend easily against the skin. The fabric feels soft and can be worn directly on the body.
- Easy to combineWear it under a shirt, with jeans at the office or with shorts on holiday. A core collection of simple designs and colours that work with much of your wardrobe.
A smaller wardrobe that does more
Start with the T-shirt, add a long-sleeved layer for cooler days, and switch underwear and socks to merino. That covers most weeks.
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The T-shirt
See all productsStart with the 135 O-neck, our lightweight bestseller. Choose 220 if you prefer a heavier, warmer fabric, or 160 Ultrafine for a finer finish.
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Long sleeves and layers
See all productsA long-sleeved 135 for cooler days, and the zip neck or roll neck as the warm layer over it.
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Underwear and socks
See all productsMerino underwear and socks are where most people notice the difference first: comfortable all day and fewer washes.
People who wear LOOW every day
Portraits of customers who rely on merino wool in their everyday lives.
LOOW STORIES
Werner Valeur: The Deal That Changed Everything
On my self-built single-gear bike, I ride along Christianshavn Canal, the cobblestones rattling under the wheels and my shirt flapping out of my chinos. Perhaps for the first...
Read the story
LOOW STORIES
Mads Ingwar - The art of simplicity
Artificial Intelligence, Big Data, and self-learning algorithms are the main components of Mads Ingwar's work life. His leisure time is spent wandering and climbing the Irish wasteland, wearing...
Read the story
LOOW STORIES
Daniel Paarup - More than just a fashion statement
Daniel Paarup initially started out wanting to be a fighter pilot. He sent in his application to the Air Force and made it through the initial process, but...
Read the story
Good to know
Need personal advice? Email wool@loow.com.
How often do I need to wash it?
Merino wool does not develop odour as quickly as many other fabrics. Often, airing a T-shirt overnight is enough between wears. When it needs a wash, follow our care guide.
What do 135, 160 and 220 mean?
The numbers are the fabric weight in grams per square metre. 135 is thin and light, 160 Ultrafine is a finer, slightly heavier quality, and 220 is heavier and warmer. All are merino wool. Compare them in the T-shirt guide.
Can I wear it under a shirt or a blazer?
Yes. The 135 and 160 Ultrafine T-shirts are thin enough to wear under a shirt, and the fine fibres give a clean finish under a blazer.
Does merino wool itch?
Merino wool has finer fibres than coarse wool. They bend easily against your skin, so the fabric feels soft and supple. We select fine merino wool for our clothes so you can wear them directly on the skin.
Which size should I choose?
Open the product and use the size guide with garment measurements. Compare with a T-shirt that fits you well. Fit varies between styles, so use the guide for the item you choose. See the men's size guide.
Can I try the clothes and return them?
WOOL Club members can try clothing for 30 days, including wearing and washing. Unused items have a 365-day return policy. Returns and exchanges are free from Denmark and the EU. See our return terms.
