The original merino t-shirt
Special anniversary T-shirts
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our most popular t-shirt
The 135 T-shirt started it all
In his time as a special forces soldier, LOOW's founder, Anders Lorentzen, realized that the right clothing makes a difference. Wool was absolutely essential when missions extended over multiple days and climates.
But when he left the special forces, his preferred wool clothing didn't fit into civilian life. At that time, merino wool was far from a common commodity, and Anders could never find a T-shirt that worked for him in everyday life—because in 2015, there was no T-shirt that combined performance and design. So, he invented it himself. The 135 was born, and LOOW was founded.
Tested in everyday life, in the field, and on adventure
The 135 has been on countless small and great adventures—from the Bahamas and Mount Everest to everyday life, hikes, video meetings, ski trips, and café dates in the sun—it has seen it all and more.
Morten Kirckhoff
"My T-shirts come with me on all my trips. They're getting quite worn out after 30+ journeys around the world, but I still love them."
Umahro Cadogan
"I use my T-shirts every day. For working out, with clients in my practice, on business trips, and for pretty much everything."
Werner Valeur
My LOOW 135 is with me everywhere and is an eternal support when I have to make important decisions, when nothing else should weigh me down.
LOOW Stories
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