Feel the Difference for 30 Days
LOOW clothing is locally and responsibly made from light, comfortable, high-quality merino wool. It needs to be felt and worn before you see the point. That's why we invite you to try your first LOOW product for 30 days — and return it free of charge if it's not for you.
FIND YOUR FIRST PRODUCTHow it works
Choose your product
Find the product that fits your everyday life. We recommend a few below.
Wear it for 30 days
Take it to work, on a trip, on the sofa. Feel the difference.
Keep or return
Not satisfied? Return it free. No questions asked.
Our recommendations
Here are the best places to start — depending on what you need.
T-shirts — The obvious place to start
Our most popular category. We have four qualities depending on your needs.
| Quality | Best for | |
|---|---|---|
| 135g Lightweight | Warm weather, indoors, base layer | Browse → |
| 160g Ultrafine | Everyday, travel, year-round | Browse → |
| 170g Airknit® | Sport, high breathability | Browse → |
| 220g Superfine | Cooler weather, outer layer | Browse → |
Underwear & socks — Feel the difference from within
Merino wool makes the biggest difference where you sweat the most.
See underwear See socksWhy merino wool?
Peace of mind
- Free shipping on orders over 750 DKK (DK)
- 365-day return policy for unused items
- Free return shipping — download return label as PDF
- Next-day delivery (order before 3 PM)
- e-mærket certified webshop
Frequently asked questions
Does the 30-day trial apply to all products?
Yes, you can try all LOOW products for 30 days. We want you to actually use your new clothing before you decide.
What if it doesn't fit?
We exchange for free. Contact us and we'll find the right size.
Do I have to pay for returns?
No, return shipping is free. You download a return label as a PDF.
Can I wash the clothing during the trial?
Yes. Use it as you normally would. We recommend following our care guide.
How do I return?
See our return page for a step-by-step guide.