10 YEARS OF LOOW

For 10 years, we've had a simple mission:

To create clothing that sets your day free. Clothing that is so simple, comfortable, and functional that it becomes a staple in your wardrobe for many years to come.

Designed for everyday missions

A word from our founder

Anniversary t-shirt

about the shirt

Friends of loow

Jakob Urth

Professional mountain climber and adventurer

Get to know Jakob

JOhan Giehm Mikkelsen

Professional skier and ski instructor

Get to know Johan

Werner Valeur

Serial entrepreneur, Founder of Billy and Salary

Get to know Werner

Transparent production

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Design philosophy

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Responsible consumption

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Our history

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