We promise full transparency throughout the product journey. Doing things right matters to us. We aren't perfect, but we're honest about our impact and committed to improving. We prioritize transparency so you can wear LOOW with a good conscience, knowing exactly what you're investing in

Our merino wool comes from New Zealand, the only place that meets our strict standards. Animal welfare is our priority: we only accept 100% mulesing-free wool from farms adhering to 'The Five Freedoms of Sheep' and guaranteeing a mulesing-free practice

Our wool is spun in Italy by Südwolle Group, renowned for their textile expertise. They hold a full suite of certifications, including GOTS, OEKO-TEX®, and bluesign©, ensuring a responsible process focused on efficient resource use and non-toxic chemistry.

We partner with Sontex, our GOTS and OEKO-TEX® certified knitting facility in Ikast, Denmark. Keeping this step local means a more transparent supply chain, easier collaboration on product improvements, and the ability to personally verify responsible production.

Since 2015, every LOOW product has passed through the skilled hands at Wijmar Sport, our dedicated sewing studio in Poland. It is a small, family-owned studio who have deep expertise in handling our textiles to produce the highest quality.

We use as little packaging as possible and have consciously cut all unnecessary materials. Our paper boxes come from Göteborgstrykkeriet, which is ClimateCalc certified. This is your guarantee that the entire CO2 footprint is monitored and reported—from raw materials and chemicals to transport.

Our partners are required to be STANDARD 100 by OEKO-TEX® certified. This guarantees every component is tested for and free from harmful substances, ensuring the product is safe for your health

Our commitment to local, quality components extends to every detail. The elastics in all our underwear are sourced from the Danish, OEKO-TEX certified company Elas, known for their high-quality production