Meet Jacob, a Danish adventurer, expedition leader, and facilitator who has made nature his workplace. He specializes in developing people and teams, from the Moroccan Atlas Mountains to the Norwegian mountains, using adventure as a framework to strengthen relationships and find direction.

The quick ones

Where in the world are you right now?
Home in Denmark – for a little while. After a good six months on the move with everything from leadership and team development in the Moroccan Atlas Mountains, to Slovenia's rivers and mountainous terrain, to expeditions in East Africa, to the Swedish forests and Norwegian mountains.

Hometown?
Greve Landsby, a little south of Copenhagen. I live here with my family and our dog Alfi – a quiet base in nature, between forest, fields, and sea, where new adventures and projects can take shape.

Your primary discipline?
I primarily work with human development in many different forms, but always with nature as the framework. This is often in the form of leadership and team development, but also personal development of individuals. I work as a facilitator, team developer, expedition leader, and often as a speaker. I help people and teams find direction, strengthen relationships, and create psychological safety – often in landscapes where nature is a strong and honest collaborator.

I have found a way of life where adventure and work merge – where my passion for nature and the outdoors is not just a hobby, but the very foundation of my work. For me, adventure is not a break from everyday life, but a way of life. A work life in motion, where I get to explore, develop, and inspire – amidst the honesty of nature and human strength.

When you're not on an adventure?
I'm still outside. I climb, ski, fish, make bonfires with my children – or just go for a long walk with Alfi and feel the peace in the simple things. Nature is my sanctuary, whether it's in the great outdoors or right outside my door. This is where I find energy, perspective, and inspiration for new projects – and remember why I do what I do.

Let's connect:

What drives you? Tell us about your journey and what sparked your passion for adventure?
Ever since I was a little boy, I have dreamed of great adventures. The dreams quickly became concrete and focused on mountaineering – high, challenging, and dangerous peaks that I longed to conquer. During my time in the armed forces, I learned that I could bring endurance, commitment, and discipline into play – and at the same time, with great humility, learn to navigate desolate and harsh regions. Since then, the passion has evolved into mountaineering, expeditions, and a work life in nature.

Today, my adventure is not just about reaching summits, but about creating frameworks where people and teams dare to step out, challenge themselves, and find strength in the unpredictable – always with nature as an honest and demanding collaborator.

Even after more than 25 years of experience, I still seek adventure and the “big” trips to challenge myself – because I believe it fosters development, and because it’s simply bloody exciting :-)

Your most unforgettable moment in nature?
I have countless good, fantastic, and unforgettable moments in nature, each of which is completely unique to me. Therefore, I won't highlight one specific peak, ascent, or achievement – or near-death experiences from expeditions where weather, avalanches, or other extreme conditions pushed me to the limit. All these experiences are part of what makes me return time and time again. For me, the most unforgettable part lies in the beautiful, quiet, intense, challenging, and honest moments out in nature – in the feeling of 100% presence, development, and freedom.

What is the next big adventure? What dream are you chasing?
I'm looking at an exciting winter, filled with ski trips, ice climbing, and mountaineering in Morocco, where I'll be guiding small groups to the summit of North Africa's highest mountain, Toubkal. I also hope for time for a classic Nordic winter mountain trip – the simple, raw, and beautiful. When spring comes, work with leadership and team groups awaits again in new destinations. I look forward to the contrast – between a high pulse in the mountains and the quiet reflections in the work with people.

Even after many years of experience, I still seek to develop and challenge myself. It's no longer about pushing myself physically or stressing – but about the mental layers that emerge when you are alone out there, or in a small, isolated team where the possibilities for outside help are limited. It makes the experience more serious, intense, and authentic, and it increases the degree of commitment – both to myself, the group, and the task ahead of us. It is in those situations I feel how both nature and the people around me can teach me the most.

Why are you and LOOW the perfect match?
For me, LOOW represents the same things I seek in nature: authenticity, quality, and simplicity. It's not about shouting the loudest, but about being true to what you stand for. I value clothing that can follow me from expedition to everyday life, without losing function or style. LOOW understands that less really is more – and that fits perfectly with the way I live and work.

Your indispensable piece of LOOW gear – and why?
Without a doubt, the classic merino wool T-shirt. It works everywhere – from rock faces, frozen waterfalls to meeting rooms and travels. It keeps me temperate, odor-free, and comfortable, no matter how long I'm on the move. Simple, honest, and effective – exactly as it should be. Additionally, I've been very impressed with the LOOW wool vest, which is extremely insulating as a mid-layer, but also, with its high collar, ensures that I easily stay warm during cold breaks and at belay stations on my trips. Truly great products!

A personal mantra or a philosophy you live by?
“Nature is the most honest sparring partner I know.” It teaches me that strength is not about control, but about the ability to adapt. As a person, leader, and adventurer, I try to live by that principle – to stand firm, but remain curious and open to what comes.