DANIEL PAARUP - MORE THAN JUST A FASHION STATEMENT

"I tend to get too cold when I fly, but that's all in the past after getting my shirts from LOOW. I also use them when I find myself in warmer locations. It works both ways, and I always make sure to include my clothing from LOOW when I travel"
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A NEW APPROACH TO CLOTHES

"For me it's about the products, not the branding. Everything is locally made, from high quality functional fabrics. My focus is on what your experience when wearing LOOW."  Anders, founder

LOOW products are constructed with performance in mind, to be subtle and wearable under all conditions.

About LOOW

My story: FROM SPECIAL FORCES TO MENSWEAR

135 - LIGHTWEIGHT MERINO T-SHIRTS

The 135-series are high performance lightweight merino wool t-shirts. They are thin & light, making you feel like wearing nothing. They efficiently keep you tempered indoors and in hot environments, and are still comfortable when the temperature drops, even if you are sweaty.

They are highly wearable indoors and under shirts and suits. Available in 6 neutral colors, developed to match a broad variety of clothes and activities.

T-OSS 135 O-NECK

T-OSS 135 O-NECK

499 DKK
T-VSS 135 V-NECK

T-VSS 135 V-NECK

545 DKK
T-OLS 135 LONGSLEEVE

T-OLS 135 LONGSLEEVE

599 DKK

220 T-shirts - Extra warmth

Our 220 T-shirts are heavier, more durable and provides more insulation. They are less fitted than our 135 T-shirts and great for colder weathers and demanding conditions. 

T-OSS 220 O-NECK

T-OSS 220 O-NECK

599 DKK
T-OLS 220 LONGSLEEVE

T-OLS 220 LONGSLEEVE

699 DKK
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Try them for a month

If you are aren't obsessed by day 30 we will take them back with a full refund. Free shipping, no questions asked.

Worth every penny! Fits a broad domain of settings and activities due to the unique combination of style and function. 

Frederik Nygaard

The T-shirts are exactly what I have been waiting for to wear since 1973 and they wash fantastic 😎

Fredrik Arvebro

Excellent product, quick shipping and no nonsense! Will easily become your favorite garment that you wear all the time.

Friðrik Örn Guðmundsson

Seldom product marketing meets reality. A product created with passion, love to wear it...

Ulrik Van Schepdael

Great products, great people. The shirts aren't cheap but then something worth having rarely is...

Steve Hocking
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Wear LOOW on your adventures

We encourage you to challenge yourself and discover more of the world. We are ready to support and sponsor you. You tell the story, we provide the T-shirt.

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