The Gift of Comfort

Give the gift of comfort with soft, luxurious and versatile merino products in timeless designs
Holiday Bundles

Celebrate the season with our curated bundles, featuring essentials that combine comfort,, and practicality. Save up to 33% and find the perfect gift for your loved ones – or yourself!

Step Into the Christmas Spirit
The Deal That Changed Everything

With LOOW, you’re always ready for life’s adventures, big or small. This Christmas, we’re celebrating with four inspiring Danes who will share a unique Christmas story every Sunday of Advent.

the wool club
Get 10% discount
The WOOL Club is a free, no-obligation benefit for new and returning LOOW customers where your purchases are rewarded with multiple discounts, limited editions and other unique features.
Read more and get your discount