The Gift of Comfort

Give the gift of comfort with soft, luxurious and versatile merino products in timeless designs
Christmas gift guide
Mens
Womens
Winter favorites
Merino wool Accessories
Socks & underwear
Trustpilot
Holiday Bundles

Celebrate the season with our curated bundles, featuring essentials that combine comfort,, and practicality. Save up to 33% and find the perfect gift for your loved ones – or yourself!

See all 5 bundles
Step Into the Christmas Spirit
The Deal That Changed Everything

With LOOW, you’re always ready for life’s adventures, big or small. This Christmas, we’re celebrating with four inspiring Danes who will share a unique Christmas story every Sunday of Advent.

Read the second Advent Storie
the wool club
Get 10% discount
The WOOL Club is a free, no-obligation benefit for new and returning LOOW customers where your purchases are rewarded with multiple discounts, limited editions and other unique features.
Read more and get your discount
Shop mens clothing
Shop womens clothing