Your ski season starts here

Stay warm and dry all day with layeres in 100% merino wool
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Winter adventure awaits

In our warm, comfortable and functional merino wool
Shop winter favorites
Mens
Womens
Winter favorites
Merino wool Accessories
Socks & underwear
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Most polular

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T-OSS 135 O-NECK
599 DKK
T-OLS 135 LONGSLEEVE
699 DKK
2x Merino Boxers B-180
499 DKK
T-OSS 220 O-neck
699 DKK
W-135 Longsleeve
699 DKK
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58 products

New arrivals

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NEW
WRN-220 Womens Roll Neck
899 DKK
NEW
WRN-135 Womens Roll Neck
799 DKK
NEW
LOOW Laundry net
39 DKK
NEW
W-160U Short Sleeve Ultrafine
799 DKK
NEW
W-160U Longsleeve Ultrafine
899 DKK
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44 products
What to pack for your next ski trip

Skiing and snowboarding puts high demands on our clothing and equipment, as it's not just the temperature in the mountains that can varies, but our activity level too

Read here
Morten Kirckhoff

Dive into an adrenaline-filled desert trek through a military zone in search of a notorious hangar. Morten Kirckhoff swears by LOOW when embarking on his adventures. Especially during expeditions in Nul Stjerner, lightweight and practical clothing is a necessity

Read here
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the wool club
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The WOOL Club is a free, no-obligation benefit for new and returning LOOW customers where your purchases are rewarded with multiple discounts, limited editions and other unique features.
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