Treat yourself or a loved one

With warm, comfortable and functional merino wool
See Christmas gift guide
Mens
Womens
Winter favorits
Merino wool Accessories
Socks & underwear
LOOW giftguide
THE EASY MERINO GIFT
Step out of the Christmas gift frenzy and keep it simple with LOOW. Here, you'll find classic and versatile clothing and accessories in 100% high-quality merino wool that matches most seasons, activities, and temperaments.
See guide
Trustpilot
MULTIFUNCTIONAL
Merino wool

We use high quality merino wool. This gives the garment an exclusive look and it feels fantastic. But our merino wool does much more than that. In the right design merino wool gives the ultimate freedom with a range of natural and practical benefits that for both everyday life and adventure.

Read more about merino wool
How to pack for your next ski trip

Skiing and snowboarding puts high demands on our clothing and equipment, as it's not just the temperature in the mountains that can varies, but our activity level too

Read here
WE TAKE RESPONSIBILITY
MADE IN EUROPE
The fabrics for our clothes are made under proper conditions in Denmark, on knitting machines like these.
Read more about loow

LOOW stories

View all
Ski adventure in Japan
Ski adventure in Japan
Family sailing around the world
Family sailing around the world
René Holten Poulsen
René Holten Poulsen
the wool club
Get 10% off your first order
The Wool Club is a free, no-obligation benefit for new and returning LOOW customers where your purchases are rewarded with multiple discounts, limited editions and other unique features.
Read more and get your discount
Shop mens clothing
Shop womens clothing