Your ski season starts here

Stay warm and dry all day with layeres in 100% merino wool

Winter adventure awaits

In our warm, comfortable and functional merino wool
What to pack for your next ski trip

Skiing and snowboarding puts high demands on our clothing and equipment, as it's not just the temperature in the mountains that can varies, but our activity level too

Morten Kirckhoff

Dive into an adrenaline-filled desert trek through a military zone in search of a notorious hangar. Morten Kirckhoff swears by LOOW when embarking on his adventures. Especially during expeditions in Nul Stjerner, lightweight and practical clothing is a necessity

the wool club
Get 10% discount
The WOOL Club is a free, no-obligation benefit for new and returning LOOW customers where your purchases are rewarded with multiple discounts, limited editions and other unique features.
Read more and get your discount