Reliable clothing for unreliable weather

with layers of merino wool you'll be prepared for anything
our most luxurious T-shirt
New styles

We have expanded our Ultrafine range to include a longsleeved T-shirt in 'Black' and a shortsleeved V-neck T-shirt in 'Forest'.

the wool club
Get 10% off your first order
The Wool Club is a free, no-obligation benefit for new and returning LOOW customers where your purchases are rewarded with multiple discounts, limited editions and other unique features.
Read more and get your discount
Merino wool

We use high quality merino wool. This gives the garment an exclusive look and it feels fantastic. But our merino wool does much more than that. In the right design merino wool gives the ultimate freedom with a range of natural and practical benefits that for both everyday life and adventure.

The fabrics for our clothes are made under proper conditions in Denmark, on knitting machines like these.
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