LOOW Stories
LOOW Friends
Production
Transparent production
We promise full transparency through the whole product journey. We are not perfect, but we are honest about our impact and committed to improving. Here is where every part of a LOOW garment comes from and who makes it.
Wool from New Zealand, yarn from Germany and Italy, knitted in Denmark, sewn in Poland
1. The wool
Merino wool from New Zealand
Our merino wool comes from New Zealand and is 100% mulesing-free. Our superfine fabrics use 17.5 micron fibers, and the 160U Ultrafine uses 15.5 micron. The finer the fiber, the softer the fabric feels against the skin.
2. The yarn
Spun in Germany and Italy
The yarn is spun by Südwolle Group at their mills in Germany and Italy. Südwolle holds GOTS, OEKO-TEX and bluesign certifications, which cover responsible use of resources and chemicals in the process. Most of our T-shirt fabrics are made from compact spun yarn, which gives a smoother and stronger thread.
3. The fabric
Knitted at Sontex in Ikast
Our fabrics are knitted at Sontex, a GOTS and OEKO-TEX certified knitting mill in Ikast, Denmark. Keeping this step close means a shorter supply chain, faster work on improvements and the possibility of visiting and checking the production ourselves.
4. The sewing
Sewn at Wijmar Sport in Poland
Since 2015 every LOOW garment has been sewn at Wijmar Sport, a small family-owned sewing studio in Poland. Merino wool is soft and delicate, and the team has years of experience handling it. We sat down with the owner, Monika, to talk about the partnership and the details she looks for in a finished T-shirt.
For me it is the seams and the fit. The clean lines and even stitching are what give the shirt its simplicity. When everything comes together, you can feel it.
5. The details
Elastics from Elas in Denmark
The elastics in all our underwear come from Elas, a Danish OEKO-TEX certified manufacturer.
6. The packaging
Minimal packaging
We use as little packaging as possible. Our boxes come from Göteborgstrykkeriet in Sweden, which is ClimateCalc certified. That means the CO2 footprint of the box is measured and reported, from raw materials and chemicals to transport.
Certifications
What we require of our partners
Our partners must be STANDARD 100 by OEKO-TEX certified. Every component is tested for harmful substances, so the finished garment is safe to wear directly on the skin.
How your T-shirt is made
From the yarn to the finished T-shirt, filmed at our partners.
Read more
Behind LOOW
Our story
From the Jaeger Corps to a T-shirt for everyday life. How Anders started LOOW in 2015.
Read the story
How we make clothes
A fixed collection, around 12 months per product and field tests with the people who wear the clothes.
Read how we work
Repair and circularity
How Fleur repairs merino wool and what happens to garments that cannot be sold.
Meet FleurOur T-shirts
Try a merino wool T-shirt
As a member of The WOOL Club you can try a T-shirt for 30 days with wear and wash. Unused items can be returned within 365 days.
