Lars - You only live once, so follow your dreams
Nordic Overland - We love to travel
In The Desert - In Wool
Daniel Paarup - More than just a fashion statement
Daniel Paarup initially started out wanting to be a fighter pilot. He sent in his application to the Air Force and made it through the initial process, but ended up failing his very last tests.
Traveling the world
Mads Ingwar - The art of simplicity
Artificial Intelligence, Big Data, and self-learning algorithms are the main components of Mads Ingwar's work life. His leisure time is spent wandering and climbing the Irish wasteland, wearing shirts from LOOW for both. For him, the keyword is simplicity.
Keno Peer - A life worth living
Iver Rosenkrantz - Geared for adventure
Kasper - I feel, I can change people's lives
Christoffer - In the snow, I feel free
Christoffer Vorre has done what many people dream of - he makes a living doing what he loves: Skiing. In the white powder snow, he has found freedom and a more simple life - a philosophy he shares with LOOW, which is his favorite T-shirt brand.
Dogsled patrolling with Sirius in -40°C
Hans Martin - Stauning Whisky
Jørn Nørtoft - Copenhagen Yoga
Exploring the last wilderness of Scandinavia
Love for the wilderness and long hikes bring friends together for new adventures.Meet two men in their thirties with the same name, living in Sweden, while working in Copenhagen, who decided to hike through the last real wilderness in Scandinavia.