Gen 4. - March 2017

  • New card board boxing - made in Göteborg, Sweden
  • New Ash & Oxblood color
  • New Heavy-Duty variants
  • New color naming: Asphalt, Ocean, Forest (Black, Navy, Dark Green)
  • Improved V-neck, for looks and durability
  • Improved LOOW label, more discrete and placed at the side for less irritation
  • Available in 16 variants

Gen 3. - November 2016

  • New color: Dark green
  • The T-shirts is widened 15mm for better fit
  • Length of the long sleeves reduced by 30mm
  • Transparent band removed from shoulder seam
  • LOOW labels is sewn on 3 edges for a more stable label
  • Improved neck line
  • Available in 12 variants

Gen 2. - Juli 2016

  • New colors: Black & Navy & Raw
  • New Long sleeve variant
  • New V-neck variant
  • An extra stitch is added to the shoulder seam to make it more flat
  • New transperant band to shoulder seem to keep the shoulder width
  • Optimized sleeves for better movement
  • The lenght of the T-shirt is shortened by 20mm
  • The neck line is narrowed by 2mm, for better looks
  • The neck opening is widened by 10mm, for a relaxed and stylish look
  • Care label & LOOW label are merged into one label
  • More durable stitches on the neck line
  • Available in 9 variants

Gen 1. - September 2015

The first LOOW T-shirt. Available in grey only