Guides

Guides and inspiration

Find merino clothing for everyday life and your trips. Choose an activity, get help with products and sizing, or read about washing and care.

Shop by activity

Ski and snowboard
Base layer, mid layer and accessories for cold lifts and warm runs.
Men Women
Hiking
The layers we would pack for several days on the trail.
Men Women
Travel
A carry-on wardrobe that requires less washing and care.
Men Women
Everyday life
T-shirts, layers and underwear for work, the bike and days off.
Men Women
Activewear
Light merino for training and cycling, from the gym to the office.
Men Women
Dressier occasions
Shirt, polos, dresses and roll necks with a clean finish.
Men Women

Packing and layering guides

Layering guide for skiing
Step by step: base layer, mid layer, extra insulation and accessories.
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How to pack light
One guide for carry-on, the trail and months with a backpack, with the people who packed LOOW.
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Minimise your wardrobe
Own less but better: merino in everyday life.
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Light layers for fall
How to layer for unpredictable autumn weather.
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Merino wool in the summer
Why light merino works on warm days.
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Pack for the Camino
Tips and a packing list for the road to Santiago.
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Pack for interrail
Benjamin's and Natalie's packing lists.
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Product guides and help

Your first LOOW T-shirt
Start with the 135 bestseller. Our recommendation for a first purchase.
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T-shirt guide
Compare our six fabrics and find the one that suits you.
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Boxer guide
Tight or loose fit, and which fabric for what.
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Sock guide
Choose socks for everyday wear, sport and hiking.
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Size guides
All size guides, per product and for men and women.
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Care guide
How to wash, dry and store merino wool.
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Try it for 30 days
How the WOOL Club trial with wear and wash works.
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FAQ
Delivery, returns, sizes, care and The WOOL Club in one place.
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Merino wool guides: choose, wear and care | LOOW