Born in 1982, Werner Valeur's early life fueled an unstoppable drive for originality that would later be worth millions. A true serial entrepreneur, he started his first business at just 18 and has since founded more than 10 companies. With a rare talent for spotting and executing great ideas, he has successfully led six of those companies from concept all the way to a profitable exit.

Werner has a busy everyday life where LOOW has become a daily staple. We catched up with Werner for a quick talk about life.

The quick ones

Where in the world are you right now?
Denmark, when I'm not on vacation in Spain with my LOOW t-shirts.

Hometown?
Søborg

Your primary discipline?
I'm a serial entrepreneur. I'm always starting new businesses where I build brands and solve complex problems by presenting them in a user-friendly way.

Other interests?
Work, fishing, drawing.

Let's connect:

What drives you? Tell us about your journey and what ignited your passion.
I was always full of energy and had a hard time sitting still. A new world opened up for me when I discovered computers, IT, and software. I've put in over 50,000 hours over the last 25 years.

Your most unforgettable moment so far?
When my son came into the world.

What's the next big adventure? What dream are you chasing?
Freedom, above all else. My next big adventure is to build Denmark's largest and best electricity company, Altid Energi, which is the only fee-free electricity company in Denmark.

Why are you and LOOW a perfect match?
Because we can run fast together without sweating or getting wrinkled.

Your essential piece of LOOW clothing – and why?
The 135-gram t-shirt, because it's light and drapes nicely!

A personal mantra or philosophy you live by?
Do more of what you're best at and don't limit yourself.

Anything else we should know?
I'm the entrepreneur in Denmark with the most pictures of myself... many of them wearing LOOW.