Daniel Paarup initially started out wanting to be a fighter pilot. He sent in his application to the Air Force and made it through the initial process, but ended up failing his very last tests.
Artificial Intelligence, Big Data, and self-learning algorithms are the main components of Mads Ingwar's work life. His leisure time is spent wandering and climbing the Irish wasteland, wearing shirts from LOOW for both. For him, the keyword is simplicity.
Christoffer Vorre has done what many people dream of - he makes a living doing what he loves: Skiing. In the white powder snow, he has found freedom and a more simple life - a philosophy he shares with LOOW, which is his favorite T-shirt brand.
This is what we recommend if you are new to LOOW. Try and wear a T-shirt for 30 days.
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We love merino wool for its natural abilities to protect the skin and keeping us comfortable.