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  • Men
    Men's Clothes
    T-shirts
    Zip-neck
    Pants
    Polo
    Roll neck
    Tank Top
    Hats & Neck warmers
    Underwear
    Socks
    Merino T-shirts
    O-necks
    V-necks
    Longsleeve
    By fabric
    220g Superfine
    160g Ultrafine
    135g Lightweight
    Gift Card
  • Women
    Women's clothes
    T-shirts
    Zip-neck
    Vest
    Pants
    Socks
    Underwear
    Hats & Neckwarmer
    Dresses
    Tops
    Merino T-shirts
    O-necks
    V-necks
    Long Sleeve
    Limited Editions
    By fabric
    135g Lightweight
    220g Superfine
    260g Stretch
    Sale
    Save up to 20%
    Gift Card
  • About
    • About LOOW
    • Why merino wool?
    • LOOW stories
    • Blog
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Daniel Paarup - More than just a fashion statement
Daniel Paarup - More than just a fashion statement

Daniel Paarup initially started out wanting to be a fighter pilot. He sent in his application to the Air Force and made it through the initial process, but ended up failing his very last tests.

Mads Ingwar - The art of simplicity
Mads Ingwar - The art of simplicity

Artificial Intelligence, Big Data, and self-learning algorithms are the main components of Mads Ingwar's work life. His leisure time is spent wandering and climbing the Irish wasteland, wearing shirts from LOOW for both. For him, the keyword is simplicity.

Keno Peer - A life worth living
Keno Peer - A life worth living
22-year-old German Keno Peer lives a life many would probably envy; he is a photographer and style icon, travels the world and as a musician he recently opened for Rihanna with his best friend Nick Yume. But for Keno the most important things in life are quite different – he studies economics, have big plans of changing the school system in his home country and he loves the simple things most.
Iver Rosenkrantz - Geared for adventure
Iver Rosenkrantz - Geared for adventure
The everyday life of Iver Rosenkrantz is something very special. He makes his living by mining and selling precious gemstones. His mine is located deep in Tanzania's hot, humid jungle, which demands for a high standard of equipment and clothing. That’s why he has chosen LOOW's merino T-shirts.
Kasper - I feel, I can change people's lives
Kasper - I feel, I can change people's lives
No one would have expected Kasper Jæger to end up as a guide for adventurers and scientists on both poles of the globe. But spending one summer in Greenland changed his plans forever. Today, the 30-year-old Dane lives amongst icebergs and penguins - always dressed in LOOWs merino wool, the only thing that works in that type of harsh climate.
Christoffer - In the snow, I feel free
Christoffer - In the snow, I feel free

Christoffer Vorre has done what many people dream of - he makes a living doing what he loves: Skiing. In the white powder snow, he has found freedom and a more simple life - a philosophy he shares with LOOW, which is his favorite T-shirt brand.

Hans Martin - Stauning Whisky
Hans Martin - Stauning Whisky
We have met one of our customers, Hans Martin Hansgaard, who is one of the founders of Stauning Whisky. On the West coast of Jutland in the city of Stauning, they make world class whisky, which is sold out as fast as they can produce it. We were lucky the day we met, that Hans Martin had brought plenty of whisky with him. It was an interesting afternoon with lots of great talks about watches, bicycles and of course merino wool and whisky.
Jørn Nørtoft - Copenhagen Yoga
Jørn Nørtoft - Copenhagen Yoga
We love meeting new people especially our customers of LOOW. Therefore we arranged a meeting with Jørn, a person we find very interesting. Jørn has chosen to tap into the slow living philosophy and got off the race quite early on. We find this act very inspiring and therefore we would like to hear more about his story.
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Why merino wool?

We love merino wool for its natural abilities to protect the skin and keeping us comfortable.

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LOOW is a Danish clothing brand with locally and responsibly made clothes in comfortable and temperature regulating merino wool of high quality. We design timeless and versatile clothing that set the day free.

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wool@loow.com
+45 3162 5331 (weekdays 10-15)

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