Portraits

"FIRST IMPRESSIONS The T-shirt also came in a “very nice box.” (These are not my words, but the words of my wife who works in printing – I am going to refer to her more often in this article as...

Daniel Paarup initially started out wanting to be a fighter pilot. He sent in his application to the Air Force and made it through the initial process, but ended up failing his very last tests.

Artificial Intelligence, Big Data, and self-learning algorithms are the main components of Mads Ingwar's work life. His leisure time is spent wandering and climbing the Irish wasteland, wearing shirts from LOOW for both. For him, the keyword is simplicity.

22-year-old German Keno Peer lives a life many would probably envy; he is a photographer and style icon, travels the world and as a musician he recently opened for Rihanna with his best friend Nick Yume. But for Keno the most important things in life are quite different – he studies economics, have big plans of changing the school system in his home country and he loves the simple things most.

No one would have expected Kasper Jæger to end up as a guide for adventurers and scientists on both poles of the globe. But spending one summer in Greenland changed his plans forever. Today, the 30-year-old Dane lives amongst icebergs and penguins - always dressed in LOOWs merino wool, the only thing that works in that type of harsh climate.

Christoffer Vorre has done what many people dream of - he makes a living doing what he loves: Skiing. In the white powder snow, he has found freedom and a more simple life - a philosophy he shares with LOOW, which is his favorite T-shirt brand.

Founded in 1950, the dogsled patrol is a small Danish special unit attached to the Navy, guarding the area of Northeast Greenland. Its purpose is to enforce Danish sovereignty and monitor the 16.000 km of uninhabited coastline. These patrols are...

We have met one of our customers, Hans Martin Hansgaard, who is one of the founders of Stauning Whisky. On the West coast of Jutland in the city of Stauning, they make world class whisky, which is sold out as fast as they can produce it. We were lucky the day we met, that Hans Martin had brought plenty of whisky with him. It was an interesting afternoon with lots of great talks about watches, bicycles and of course merino wool and whisky.

We love meeting new people especially our customers of LOOW. Therefore we arranged a meeting with Jørn, a person we find very interesting. Jørn has chosen to tap into the slow living philosophy and got off the race quite early on. We find this act very inspiring and therefore we would like to hear more about his story.