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Meet our

LOOW Friends

Meet our LOOW Friends – passionate people with a shared love for the products that follow them through life's stories. From everyday adventures to lifelong dreams, they share their experiences, best advice and show us how the right clothing can make a difference.

Everyday

Werner Valeur

Serial entrepreneur

get to know werner

Umahro Cadogan

Health expert

Get to know Umahro

Kristine Rost

Yin-yoga instructor, self-employed

Get to know Kristine

Jesper Grønnemark

Sports photographer

Get to know Jesper

Jan (Jazzman) Nielsen

Pilot, jazz musician etc.

Get to know Jan

Anette Geisnæs

Nature-lover, driven by nature and slow living

Get to know Anette

Emma Vitale

Polar researcher and Ph.D. fellow in Arctic archaeology

Get to know Emma

Adventure

Jakob Urth

Professional mountain climber

Get to know Jakob

Morten Kirckhoff

Adventurer and danish TV personality

Get to know Morten

Regine Mai

Adventurer, yoga teacher etc.

Get to know Regine

Bjørn Harvig

Adventurer, author and inspirational speaker

Get to know Bjørn

Jacob Klaris-Jensen

Adventurer, expedition leader, and facilitator

get to know Jacob

Sport

René Holten Poulsen

Olympic rower, podcast host, inspirational speaker

Get to know René

Johan Giehm Mikkelsen

Professional skiier, ski instructor and journalist

Get to know Johan

Patrick Simiglai

mental coach and endurance athlete

Get to know Patrick
Why choose merino wool?
explore all the benefits

LOOW stories

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The night the mountain ate me
The night the mountain ate me
Skiing the 'Godmother of all Couloirs' from a Sailboat in Lyngen
Skiing the 'Godmother of all Couloirs' from a Sailboat in Lyngen
To the Roof of the Sky via the Pamir Highway
To the Roof of the Sky via the Pamir Highway

Meet our LOOW Friends – passionate people with a shared love for the products that follow them through life's stories. From everyday adventures to lifelong dreams, they share their experiences and show us how the right clothing can make a difference.