LOOW Stories
LOOW Friends
Guide
Minimise your wardrobe
Merino wool needs less frequent washing than many other fabrics, so you can own fewer clothes and wear them more. The same T-shirt works on the bike to work, under a blazer at the office and on the weekend. Here is how a small merino wardrobe covers most weeks.
- If you want to own less, but better
- If you cycle to work and want to arrive fresh
- If you go straight from the office to training or dinner
Why merino every day
- A carefree everyday lifeThe natural properties of wool keep it fresh for longer, so you can wear it several times between washes and spend less time on laundry.
- No problem taking the bike to workMerino keeps you warm on cold mornings and cool on warm afternoons, and it wicks sweat away from the body so you stay dry, also in a headwind.
- Straight from the office to the gymMerino does not develop odour as quickly as many other fabrics, and it is light and breathable with full freedom of movement.
- Elegant under a blazerThe fine fibres give a beautiful drape and a clean finish for the office and formal events.
A wardrobe that does more with less
Three T-shirts, one long sleeve, one warm layer and merino underneath. That covers most weeks.
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Three T-shirts
See all productsSee all productsStart with the 135 O-neck. Add 220 for cooler days or 160 Ultrafine for a finer finish under a blazer.
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One long sleeve and one warm layer
See all productsSee all productsA long-sleeved 135 for cooler days and the zip neck or roll neck over it.
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Underneath
See all productsSee all productsMerino underwear and socks are where most people notice the difference first: comfortable all day and fewer washes.
People who rely on LOOW every day
LOOW STORIES
René Holten Poulsen
Denmark's leading kayaker with medals from the Olympics, World and European Championships. An insight into his everyday life and the role LOOW plays.
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LOOW STORIES
Kristine Marie Rost - The way to YinPower
Better known as Yinpower, Kristine is one of Denmark's leading yin yoga specialists.
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LOOW STORIES
Jesper Grønnemark - One of Denmark's best sports photographers
"I have been using LOOW since 2019. It's my to-go outfit for both work and leisure."
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Good to know
Need personal advice? Email wool@loow.com.
How often do I need to wash it?
Merino wool does not develop odour as quickly as many other fabrics. Often, airing a T-shirt overnight is enough between wears. When it needs a wash, follow our care guide.
What do 135, 160 and 220 mean?
The numbers are the fabric weight in grams per square metre. 135 is thin and light, 160 Ultrafine is a finer, slightly heavier quality, and 220 is heavier and warmer. All are merino wool. Compare them in the T-shirt guide.
Can I wear it under a shirt or a blazer?
Yes. The 135 and 160 Ultrafine T-shirts are thin enough to wear under a shirt, and the fine fibres give a clean finish under a blazer.
Which size should I choose?
Use the size guide on the product page. Some models use unisex sizes 1-10. Where garment measurements are provided, compare with clothing that fits you well. All guides are collected on the size guides page.
Can I try the clothes and return them?
WOOL Club members can try clothing for 30 days, including wearing and washing. Unused items have a 365-day return policy. Returns and exchanges are free from Denmark and the EU. See our return terms.
