The natural properties of the wool makes the shirt stay dry, clean and fresh-smelling for weeks with no need to wash. It will keep you warm when it’s cold and cool when it gets hot - and then they look nice.


Good basics are always in style, so are our T-shirts. Simple, classic and made in the best toned-down colors, they create a timeless look that can easily be matched with any other item in your wardrobe - taking your everyday style to new standards.
Our T-shirts have no visible chest logos or itchy neck labels, because feeling good is the primary intention. We focus on the product and our quality and design speaks for itself.

Lækker tynd, blød, skinnende t-shirt, der kan bruges til alt: som undertøj, til yoga, til at sove i, som en let, varmt underlag under al anden beklædning.
Kan ikke leve uden!
I am 63kg, 1m68 and bust 96cm wide and ordered the M because its close fitted to the body and i cannot wear too tight due to my bust size. In the 220 gram version which is more regular fit, hence less body hugging, i order size S. I already had the short sleeve in 135 and had only a good experience in the summer months, so i bought the longsleeves for winter to wear under my cashmere pullovers at work, or at home
Jeg har bestilt endnu en af disse merinould bluser, dog i en anden farve.
Jeg elsker dem.
De er af højeste kvalitet, varme og behagelige at have på. Et must have!
Jeg går næsten ikke i andet, det er svært at få bomuld på, når man er vant til comforten i Loow!
Jeg har en t-shirt fra LOOW og min mand har et par joggingbukser. Vi er begge helt vilde med kvaliteten af produkterne - super bløde og lette. Så behageligt at have på! Tak for det.
Own less, but better
wear merino wool
Our T-shirts will be the new favorite in your wardrobe. Made with 100% merino wool (and yes, that means no synthetics at all) it’s silky-soft and a pleasure to wear next to the skin. Our T-shirts are the perfect match between versatile, durable all wrapped up in a classic design.