Own less, but better
Wear merino wool
Our T-shirts will be the new favorite in your wardrobe. Made with 100% merino wool (and yes, that means no synthetics at all) it’s silky-soft and a pleasure to wear next to the skin. Our T-shirts are the perfect match between versatile, durable all wrapped up in a classic design.
It is all in the details
Simple doesn’t equal boring - at LOOW we pay attention to the details and this is what sets us apart.
Our T-shirts have no visible chest logos or itchy neck labels, because feeling good is the primary intention. We focus on the product and our quality and design speaks for itself.
Good basics are always in style, so are our T-shirts. Simple, classic and made in the best toned-down colors, they create a timeless look that can easily be matched with any other item in your wardrobe - taking your everyday style to new standards.
The natural properties of the wool makes the shirt stay dry, clean and fresh-smelling for weeks with no need to wash. It will keep you warm when it’s cold and cool when it gets hot - and then they look nice.
The perfect fit - for every fit
Our classic, form-fitting T-shirts will compliment your body as well as your wardrobe. The luxurious fabric, minimalistic design and great fit, makes this versatile piece suitable for everything from sports and yoga to an everyday piece to be worn in the office, at a café or when traveling. They come in a variety of variants so you'll be sure to find something that matches your needs.