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Our T-shirts have no visible chest logos or itchy neck labels, because feeling good is the primary intention. We focus on the product and our quality and design speaks for itself.

Basic colors
Easy to match with your clothes

Good basics are always in style, so are our T-shirts. Simple, classic and made in the best toned-down colors, they create a timeless look that can easily be matched with any other item in your wardrobe - taking your everyday style to new standards.


Our lightweight T-shirt is the perfect T-shirt for warmer days, indoor use or as a base layer during winter. The thin and light fabric will efficiently get rid of excess heat and keep you comfortable in all temperatures.

Check out our thicker Superfine merino longsleeve as well, as a warmer and more durable alternative.

Own less, but better

wear merino wool

Our T-shirts will be the new favorite in your wardrobe. Made with 100% merino wool (and yes, that means no synthetics at all) it’s silky-soft and a pleasure to wear next to the skin. Our T-shirts are the perfect match between versatile, durable all wrapped up in a classic design.

What's the difference?

Our merino fabrics

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Customer Reviews

Based on 6 reviews
Lars Augustesen
Fremragende og behagelig t-shirts.

Som naturfotograf er jeg ude hver weekend året rundt og tag billeder. Og har altid LOOW tøj, om vinteren har jeg 3 lag LOOW tøj på, en t-shirts - lang ærmet trøje og til sidst min ZN - 240 på og en vindtæt jakke, og kan holde varmer, når det bliver varmt i vejret klare jeg mig en t-shorts og en lang ærmet trøje. Har og nogle t-shirts til job brug. Dejligt tøj at have på.

Ursula Bundgaard

Han elsker de t-shirts og han kan bedst lide den tynde kvalitet.
Vi håber I vil lave dem i flere farver

Jan Bjørn
Det bedste beklædning

Bruger altid mine T-shirt og strømper.
Bedste Temperatur regulering.

Martin Bloch


John Baastrup
Lækker kvalitet

Dejlig t shirt, lækker kvalitet og god pasform.