Own less, but better
wear merino wool
Our T-shirts will be the new favorite in your wardrobe. Made with 100% merino wool (and yes, that means no synthetics at all) it’s silky-soft and a pleasure to wear next to the skin. Our T-shirts are the perfect match between versatile, durable all wrapped up in a classic design.
It is all in the details
Simple doesn’t equal boring - at LOOW we pay attention to the details and this is what sets us apart.
Our T-shirts have no visible chest logos or itchy neck labels, because feeling good is the primary intention. We focus on the product and our quality and design speaks for itself.
Good basics are always in style, so are our T-shirts. Simple, classic and made in the best toned-down colors, they create a timeless look that can easily be matched with any other item in your wardrobe - taking your everyday style to new standards.
The natural properties of the wool makes the shirt stay dry, clean and fresh-smelling for weeks with no need to wash. It will keep you warm when it’s cold and cool when it gets hot - and then they look nice.
The perfect fit - for every fit
Simplify your wardrobe, simplify your life. Our T-shirts are made to fit every occasion and become a go-to piece whether you’re going to work, doing sports, traveling, breaking new grounds or spending quality time with your loved ones. No matter the occasion, we want to be your companion.