JOIN. THEN WEAR IT FOR 30 DAYS.

JOIN. THEN WEAR IT FOR 30 DAYS.

The WOOL Club is free. As a member you can wear it, wash it — and still return it within 30 days.

YOUR FIRST LOOW T-SHIRT
IS SOMETHING SPECIAL.

LOOW clothing is locally and responsibly made from lightweight, comfortable, high-quality merino wool.
You need to feel it and wear it to understand the difference.
That's why membership of The WOOL Club is free — and comes with 30 days to wear your first LOOW T-shirt, wash it, and still return it for free if it's not for you.

HOW THE 30-DAY TRIAL WORKS

  1. Join The WOOL Club in the cart — it's free
  2. Wear it and wash it for 30 days
  3. Keep it, or return it free of charge

WHY MERINO WOOL?

REGULATES YOUR
TEMPERATURE

Breathable and
insulating.

SOFT AND
COMFORTABLE

Our merino wool
doesn't itch.

DOESN'T
SMELL

Stays odour-free
and fresh.

REQUIRES
LESS WASHING

Merino wool rarely
needs washing.

DOESN'T
WRINKLE

Always ready
to wear.

DRIES
QUICKLY

Quick to dry and comfortable.

FIND YOUR FIRST LOOW T-SHIRT
JOIN. THEN WEAR IT FOR 30 DAYS.

JOIN. THEN WEAR IT FOR 30 DAYS.

The WOOL Club is free. As a member you can wear it, wash it — and still return it within 30 days.

YOUR FIRST LOOW T-SHIRT
IS SOMETHING SPECIAL.

LOOW clothing is locally and responsibly made from lightweight, comfortable, high-quality merino wool.
You need to feel it and wear it to understand the difference.
That's why membership of The WOOL Club is free — and comes with 30 days to wear your first LOOW T-shirt, wash it, and still return it for free if it's not for you.

HOW THE 30-DAY TRIAL WORKS

  1. Join The WOOL Club in the cart — it's free
  2. Wear it and wash it for 30 days
  3. Keep it, or return it free of charge

WHY MERINO WOOL?

REGULATES YOUR
TEMPERATURE

Breathable and
insulating.

SOFT AND
COMFORTABLE

Our merino wool
doesn't itch.

DOESN'T
SMELL

Stays odour-free
and fresh.

REQUIRES
LESS WASHING

Merino wool rarely
needs washing.

DOESN'T
WRINKLE

Always ready
to wear.

DRIES
QUICKLY

Quick to dry and comfortable.

FIND YOUR FIRST LOOW T-SHIRT
1x SB-180 Soft bra
1x SB-180 Soft bra
1x SB-180 Soft bra
1x SB-180 Soft bra
1x SB-180 Soft bra
1x SB-180 Soft bra

Merino Soft Bra 180g

1x SB-180 Soft bra - Women
299 DKK
/
Tax included. Shipping calculated at checkout.
Size
Color
  • In stock, ready to ship
  • Backordered, shipping soon
  • Made in EU
  • Fast world wide delivery
  • 365 days return policy

Designed with optimum comfort in view, the SB-180 Soft bra emphasizes making the wearing experience as pleasant as feasible. Merino wool is renowned for its temperature-stabilizing qualities which furthers absorption of perspiration and impedes the spread of microorganisms, thus making it the ideal material for garments next to the skin.

Nylon and elastane have been incorporated into our SB-180 Soft bra textiles to ensure maximum support and a durable fit. An elastic sourced from Denmark and specially crafted for our underwear is soft to the touch while providing the necessary firmness and elasticity to offer reliable support throughout the day.

The size can be compared to our merino T-shirts for women. We would say that the bra fits most breast sizes. 

A new fabric developed exclusively for underwear. The fabric feels soft to the skin, maintains it's flexible during wear, naturally regulates the temperature, maintains a low moist environment and breaks down odor. We have added nylon for higher durability and elastane to ensure a great fit.

- 79% merino wool, 17,5 micron
- 19% nylon, for durability
- 2% elastan (creora eco-soft)
- Fabric weight: 180g/m²
- Micron: 17,5
- Mulesing free
- No harmful substances
- Easy wash
- Knitted in Denmark

Orders placed before 15:00 CET are normally shipped the same weekday.

Destination Estimated delivery Cost
Denmark (GLS) 1–2 weekdays Orders over 750 DKK: parcel shop and business delivery are free.
Orders under 750 DKK: parcel shop and business delivery are 49 DKK.
Home delivery: +20 DKK.
EU – Standard (UPS Access Point) 3–4 weekdays Free standard shipping to a UPS Access Point is available from the local equivalent of 1,000 DKK. Below the threshold, and for home delivery and Express, the current price in your selected currency is shown at checkout.
EU – Express 1–2 weekdays Express costs extra. The current surcharge is shown at checkout.
USA (FedEx Express) 2–4 weekdays 29 USD. No additional fees on delivery; taxes and duties are settled at checkout.
United Kingdom (UPS) 2–4 weekdays 19 GBP. Import duties apply above 135 GBP excluding shipping, and UK VAT is paid with the import fees.
Norway (UPS) 2–4 weekdays 19 EUR. Home delivery: +3 EUR. VAT and import fees are included in website prices.
Rest of the world (UPS/FedEx Express) 2–4 weekdays 39 USD.

Good to know

We do not ship to PO box addresses. All shipments must be signed for in person. Alternative delivery options may be available through the carrier after you receive your tracking link.

If your destination is missing at checkout, contact wool@loow.com.

Returns and exchanges

Returns and exchanges are free from Denmark and EU countries throughout the applicable return period. Download a return label through our return page.

Return shipping outside the EU: 19 EUR. USA: 29 USD. Alternatively, arrange and pay for a trackable return yourself. Full conditions are in our Refund Policy and Terms of Service.

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FOR EXTRA COVERAGE AND COMFORT

DOUBLE LAYERED FRONT AND RACERBACK

The bra has two layers of textile in the front to provide extra coverage and support, and features a one-layered racerback for ultimate comfort.

NYLON BLEND, FOR

EXTENDED DURABILITY

We don’t like blending our wool - but with our underwear we made an exception. We have added nylon and elastane to the merino wool to ensure greater durability and improved fit, while maintaining the wool properties that make your underwear stay clean, fresh and dry with less need for washing - and when you do, you can wash them with your other underwear.

NO ITCHING TAGS

PRINTED CARE LABEL

The care label is discretely printed directly on the inside of the fabric in order to avoid any annoying labels.

Frequent Questions

What is the 180 g/m² merino top best for?

It’s designed for everyday all-season wear with extra durability — where you want a top that breathes, regulates temperature, and stays fresh longer.

  • Naturally odor-resistant and comfortable next to skin
  • Great for everyday wear, travel, and layering
  • merino blend helps balance warmth and ventilation
How should it fit, and what size should I choose?

Our fit is made to be easy to wear (short-sleeve). Choose your normal size for a regular fit. If you’re between sizes or want a looser look, size up. For a closer fit, size down. Tip: Check the size guide on the product page for exact measurements.

What makes this version different?

180 gives a bit more body and durability than lightweight tees, while still staying comfortable and breathable.

How should I wash and care for merino to make it last?

Merino lasts longer with gentle care:

  • Use a wool/delicate cycle with wool detergent
  • Use laundry net when machine washing - available here.
  • Air it out between wears and wash only when needed

Tip: Merino often benefits from airing out between wears, meaning fewer washes and longer life.

Se our care guide

Shipping, delivery, and returns – how does it work?

Order with confidence: we keep shipping, exchanges, and returns straightforward.

See all details here: Shipping & Returns (rates, delivery times, and step-by-step returns).

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