The original merino t-shirt

Special anniversary T-shirts

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T-OSS 135 MENS O-NECK (Anniversary Edition)

599 DKK

W-135 Womens O-neck (Anniversary Edition)

599 DKK

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2 products

our most popular t-shirt

★★★★★
I use your 135 T-shirt all year round. I'd venture to say that there are less than 10 days a year when I wear anything else.
Peter

★★★★★
I continue to use some of my oldest T-shirts. A few of them have had small holes on the front repaired. I haven't had to throw any of them away yet, but there are 5-6 of my oldest T-shirts that I no longer wear to the office.
Peter

★★★★★
I'm happy I don't need to spend time and decision fatigue deciding which t-shirts to buy in the future, because I've realised this is THE superior t-shirt a man can get.
Ben

★★★★★
It might seem like a huge price for a t-shirt, but think about the time and mental fatigue you'll safe yourself, and the fact that you only need to buy half the amount of t-shirts if you just wear Loow instead of regular t-shirts.
John

★★★★★
never smell anymore in these, even after 24 hours with some hard work. The 135 is very thin, but there is no damage on them after a year or two active usage. I gave away all my cotton T-shirts
Marcell

Explore the whole 135 colletion

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16 products

The 135 T-shirt started it all

In his time as a special forces soldier, LOOW's founder, Anders Lorentzen, realized that the right clothing makes a difference. Wool was absolutely essential when missions extended over multiple days and climates.

But when he left the special forces, his preferred wool clothing didn't fit into civilian life. At that time, merino wool was far from a common commodity, and Anders could never find a T-shirt that worked for him in everyday life—because in 2015, there was no T-shirt that combined performance and design. So, he invented it himself. The 135 was born, and LOOW was founded.

Designed for everyday missions

Tested in everyday life, in the field, and on adventure

The 135 has been on countless small and great adventures—from the Bahamas and Mount Everest to everyday life, hikes, video meetings, ski trips, and café dates in the sun—it has seen it all and more.