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  • Men
    Men's Clothes
    T-shirts
    Zip-neck
    Vest
    Polo
    Underwear
    Socks
    Tank Top
    Pants
    Roll neck
    Hats & Neck warmers
    Merino T-shirts
    O-necks
    V-necks
    Longsleeve
    By fabric
    220g Superfine
    170g Airknit®
    160g Ultrafine
    135g Lightweight
    Activities
    Everyday life
    Dressier occasions
    Travel
    Ski/snowboard
    Hiking
    Activewear
    Summer 2025
    Bundles
    Gift Card
    2025 sale
  • Women
    Women's clothes
    T-shirts
    Roll Necks
    Zip-neck
    Vest
    Pants
    Socks
    Underwear
    Hats & Neckwarmer
    Dresses
    Tops
    Merino T-shirts
    O-necks
    V-necks
    Long Sleeve
    By fabric
    220g Superfine
    170g Airknit®
    160g Ultrafine
    135g Lightweight
    Activities
    Everyday life
    For dressier occasions
    Travel
    Ski/snowboard
    Hiking
    Activewear
    Bundles
    Gift Card
    2025 sale
  • Explore
    About LOOW
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    Why merino wool?
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Your first LOOW T-shirt?

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Why merino wool?

We love merino wool for its natural abilities to protect the skin and keeping us comfortable.

Learn more
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★★★★★ 4.7/5 Trustpilot, 1900+ reviews
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LOOW is a Danish clothing brand with locally and responsibly made clothes in comfortable and temperature regulating merino wool of high quality. We design timeless and versatile clothing that set the day free.

Contact
wool@loow.com

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© 2025 LOOW ApS - Aage Beks Vej 14, 8920 Randers NV, Denmark, CVR 44620758

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