Size guide - LOOW womens underwear
How to choose your size – Start with bust/underbust (for bras) and hip/waist (for bottoms). If you’re between sizes, choose based on how supportive vs relaxed you want the feel.
Pick your fit (quick decision)
- Close fit: choose your usual size.
- Regular fit: choose your usual size — or size up if you’re between sizes.
- Relaxed fit / layering: size up by one or two.
175 cm • 72 kg •
Wears size L
Bra
| Size | Chest,cm (inch) | |
| XS | 32 | 76 (30) |
| S | 34 | 80 (31) |
| M | 36-38 | 84-88 (33-34) |
| L | 38-40 | 92-96 (36-38) |
| XL | 42-44 | 100-104 (39-41) |
| XXL | 46-48 | 110-116 (42-46) |
Underpants
| Size | Waist, cm | Hips, cm (inch) | |
| XS | 32 | 60 | 84 (33) |
| S | 34 | 64 | 88 (34) |
| M | 36-38 | 68-72 | 92-96 (36-37) |
| L | 38-40 | 76-80 | 99-102 (38-40) |
| XL | 42-44 | 85-90 | 105-108 (41-42) |
| XXL | 46-48 | 96-102 | 113-118 (44-46) |
FAQ for Women’s underwear sizing
Support, stretch and how to choose when you’re between sizes.
I’m between sizes — what should I choose?
It depends on the feel you want:
- More supportive / snug: choose the smaller size.
- More comfort / relaxed: choose the larger size.
How should a soft bra fit?
It should feel secure without digging in.
- If the band feels tight: size up.
- If you want more support: keep your usual size.
Do the fabrics stretch?
Yes. Merino has natural stretch and adapts to the body, while keeping a breathable feel.
Care & hygiene (returns)
For hygiene reasons, follow your store policy for underwear returns. Keep tags and try on over underwear where possible.
Still unsure? Message us — we’re happy to recommend a size based on your measurements and preferred fit.