The ultimate summer hack
The ultimate summer hack
Merino wool all year round
Stay fresh all day
Light and airy to wear
Merino wool fibers are much finer than traditional wool fibers, which makes them feel softer and more lightweight. The fine diameter of the fibers also allows them to bend and flex more easily, making them feel more pliable and less scratchy against the skin.
Jonathan is wearing T-OSS 135 and Tabi is wearing SB-180 soft bra.
keeps you cooler and drier
Wicks sweat and moisture away from the skin
Merino fibres can absorb moisture equivalent to 35% of its weight without feeling wet and it evaporates quickly into the air. Therefore Merino T-shirts feels comfortable against the skin and does not stick to the body.
Aske is wearing a T-OSS 135 T-shirt and NSS-60 socks.
perfect for days in the sun
UV-protection
Merino wool absorbs radiation throughout the UV spectrum while cotton, nylon, acrylic and silk are very poor absorbers of UV, absorbing only limited wavelengths of the ultraviolet range.
Jesper is wearing T-OSS 160U Ultrafine
a carefree summer
Minimizes odors
Merino wool has a natural resistance to bacteria. This is due to the structure of the wool fibers, which contain a high level of natural lanolin. Lanolin is a wax-like substance that acts as a natural antibacterial agent and helps to prevent the growth of odor-causing bacteria.
Emilie is wearing W-135 Longsleeve
HENRIK LOVES TO WEAR HIS MERINO WOOL IN THE HOT BAHAMAS WEATHER
"I never wear anything else here in the tropics. The t-shirt in the picture is my favorite. Three years old, countless hours in the sun and it's gone from petrol to a cool steel grey. I LOOOWE THEM!"
Henrik wears our T-OSS 135 T-shirts. Find them here.
the wool club
Get 10% off your first order
The Wool Club is a free, no-obligation benefit for new and returning LOOW customers where your purchases are rewarded with multiple discounts, limited editions and other unique features.
Read more and get your discount
Read on our blog
IN THE DESERT - IN WOOL
As a scuba diver, journalist, and photographer, my work often takes me to off-the-beaten path places. Recently, one such place was Jordan. That kind of travelling takes its toll on your gear, so over time, I’ve found a few choice pieces of equipment and clothing that I stick to.
ROWING ACROSS THE ATLANTIC
Nearly 53 days after Anne-Marie, Camilla, and Marie set sail from the Canary Islands in their ocean rowboat, they landed on Antigua on the other side of the Atlantic Ocean. A journey of over 5,000 km and more than 1.5 million oar strokes.
gemstone hunting in Tanzania
Iver Rosenkrantz drives his SUV along a dusty road in Tanzania. The air is hot and humid, and even more so, deeper in the jungle, where Iver’s mine is located.
Read about Ivers life as a gem stone hunter in Tanzaia.
WE TAKE RESPONSIBILITY
MADE IN EUROPE
The fabrics for our clothes are made under proper conditions in Denmark, on knitting machines like these.
Read more about loow