JOIN. THEN WEAR IT FOR 30 DAYS.

JOIN. THEN WEAR IT FOR 30 DAYS.

The WOOL Club is free. As a member you can wear it, wash it — and still return it within 30 days.

YOUR FIRST LOOW T-SHIRT
IS SOMETHING SPECIAL.

LOOW clothing is locally and responsibly made from lightweight, comfortable, high-quality merino wool.
You need to feel it and wear it to understand the difference.
That's why membership of The WOOL Club is free — and comes with 30 days to wear your first LOOW T-shirt, wash it, and still return it for free if it's not for you.

HOW THE 30-DAY TRIAL WORKS

  1. Join The WOOL Club in the cart — it's free
  2. Wear it and wash it for 30 days
  3. Keep it, or return it free of charge

WHY MERINO WOOL?

REGULATES YOUR
TEMPERATURE

Breathable and
insulating.

SOFT AND
COMFORTABLE

Our merino wool
doesn't itch.

DOESN'T
SMELL

Stays odour-free
and fresh.

REQUIRES
LESS WASHING

Merino wool rarely
needs washing.

DOESN'T
WRINKLE

Always ready
to wear.

DRIES
QUICKLY

Quick to dry and comfortable.

FIND YOUR FIRST LOOW T-SHIRT
JOIN. THEN WEAR IT FOR 30 DAYS.

JOIN. THEN WEAR IT FOR 30 DAYS.

The WOOL Club is free. As a member you can wear it, wash it — and still return it within 30 days.

YOUR FIRST LOOW T-SHIRT
IS SOMETHING SPECIAL.

LOOW clothing is locally and responsibly made from lightweight, comfortable, high-quality merino wool.
You need to feel it and wear it to understand the difference.
That's why membership of The WOOL Club is free — and comes with 30 days to wear your first LOOW T-shirt, wash it, and still return it for free if it's not for you.

HOW THE 30-DAY TRIAL WORKS

  1. Join The WOOL Club in the cart — it's free
  2. Wear it and wash it for 30 days
  3. Keep it, or return it free of charge

WHY MERINO WOOL?

REGULATES YOUR
TEMPERATURE

Breathable and
insulating.

SOFT AND
COMFORTABLE

Our merino wool
doesn't itch.

DOESN'T
SMELL

Stays odour-free
and fresh.

REQUIRES
LESS WASHING

Merino wool rarely
needs washing.

DOESN'T
WRINKLE

Always ready
to wear.

DRIES
QUICKLY

Quick to dry and comfortable.

FIND YOUR FIRST LOOW T-SHIRT
Outlet: 3x HS-50 Merino Socks (Near White)

Outlet: Merino Socks HS-50 – 3-pack

Outlet: 3x HS-50 Merino Socks (Near White) - Unisex
299 DKK 199 DKK Save 33%
/
Tax included. Shipping calculated at checkout.
Size
Color
  • In stock, ready to ship
  • Backordered, shipping soon
  • Made in EU
  • Fast world wide delivery
  • 365 days return policy

Crafted from 45% merino wool, our HS-50 socks are designed to keep feet dry while simultaneously providing insulation from the ambient temperature. The top half of each article features lightweight material that enhances ventilation, while the bottom is cushioned for warmth and solace. To guarantee the right fit and provide extra security, an elastic band is placed in the middle of the foot.

Theory of design: Our search for a stronger design for our socks, recent research has resulted in a new distribution model where additional nylon is blended with our fine merino wool. This new mix-distribution of 45% merino wool enhances life expectancy of our socks compared to our HS-80 socks which is more like a comfort edition for coziness and warmth but less durable.

Our HS-50 Merino Socks are designed for optimal footwear compatibility, suitable for pairing with any style of boots.

    The price is for 3 pairs. The second photo shows the inside.

    IMPORTANT: We recommend that you wash the socks before use to extend their lifespan and minimize lint.

    - 45% superfine merino wool
    - 30% acrylic
    - 22% polyamide
    - 3% elastane
    - Keeps your feet dry and warm
    - Develops less odor
    - Anatomically correct construction
    - Machine washable (at 60°C/140°F)
    - Standard 100 by Oeko-tex: 25739-6535/DTI
    - Solid color, with no visible logos or branding

    Orders placed before 15:00 CET are normally shipped the same weekday.

    Destination Estimated delivery Cost
    Denmark (GLS) 1–2 weekdays Orders over 750 DKK: parcel shop and business delivery are free.
    Orders under 750 DKK: parcel shop and business delivery are 49 DKK.
    Home delivery: +20 DKK.
    EU – Standard (UPS Access Point) 3–4 weekdays Free standard shipping to a UPS Access Point is available from the local equivalent of 1,000 DKK. Below the threshold, and for home delivery and Express, the current price in your selected currency is shown at checkout.
    EU – Express 1–2 weekdays Express costs extra. The current surcharge is shown at checkout.
    USA (FedEx Express) 2–4 weekdays 29 USD. No additional fees on delivery; taxes and duties are settled at checkout.
    United Kingdom (UPS) 2–4 weekdays 19 GBP. Import duties apply above 135 GBP excluding shipping, and UK VAT is paid with the import fees.
    Norway (UPS) 2–4 weekdays 19 EUR. Home delivery: +3 EUR. VAT and import fees are included in website prices.
    Rest of the world (UPS/FedEx Express) 2–4 weekdays 39 USD.

    Good to know

    We do not ship to PO box addresses. All shipments must be signed for in person. Alternative delivery options may be available through the carrier after you receive your tracking link.

    If your destination is missing at checkout, contact wool@loow.com.

    Returns and exchanges

    Returns and exchanges are free from Denmark and EU countries throughout the applicable return period. Download a return label through our return page.

    Return shipping outside the EU: 19 EUR. USA: 29 USD. Alternatively, arrange and pay for a trackable return yourself. Full conditions are in our Refund Policy and Terms of Service.

    This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

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    WEAR THEM WITH EVERYTHING

    NO VISIBLE LOGO

    Socks shouldn’t be a limitation. That’s why our socks are made in neutral colors with no patterns or visible logos. Our logos are placed inside the socks, so you can tell them apart in the washing machine.

    CUSHIONED TO ENSURE

    WARM AND COMFORTABLE FEET

    Cushioned with terry from heel to toe to elevate comfort, and keep your feet warm and protected all day. A thinner material on top of the sock ensures a natural ventilation that rids excess heat, making the sock suitable for every footwear and functional in every climate and condition.

    ELASTIC BAND TO ENSURE

    A SOCK THAT STAYS IN PLACE

    Our socks are equipped with an elastic band around the foot to ensure that the socks stay in place when you are walking, running or dancing - so you'll never have to worry throughout the day.

    Frequent Questions

    What is the HS-50 merino sock designed for?

    It’s designed for everyday wear, with merino that helps regulate temperature and reduce odor.

    • Breathable feel that helps keep feet dry
    • Comfortable in sneakers, boots, and daily shoes
    • A good “grab-and-go” sock for travel and routine
    Do they stay in place during the day?

    Yes — the design focuses on a secure, comfortable fit.

    • Elastic support where needed (cuff / midfoot)
    • Reinforced areas for durability (heel and toe)

    If you’re between sizes, choose the larger for the most comfortable feel.

    What makes the HS-50 different?

    HS-50 balances softness with a more secure construction.

    • Designed to keep feet comfortable through long days
    • Added elastic support in the midfoot
    • Built to be a reliable everyday merino sock
    How should I wash and care for merino to make it last?

    Merino lasts longer with gentle care:

    • Use a wool/delicate cycle with wool detergent
    • Use laundry net when machine washing - available here.
    • Air it out between wears and wash only when needed

    Tip: Merino often benefits from airing out between wears, meaning fewer washes and longer life.

    Se our care guide

    Shipping, delivery, and returns – how does it work?

    Order with confidence: we keep shipping, exchanges, and returns straightforward.

    See all details here: Shipping & Returns (rates, delivery times, and step-by-step returns).

    Sock guide
    Read here
    Man in a beige merino shirt walking through the cityMan in a beige merino shirt walking through the city

    The classic shirt, without the classic shirt problems

    The CWS-160 Merino Shirt is here. No wrinkles, rarely needs washing.
    See the shirt